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Search: subject:"Public relations"
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Advertising industry
22
Werbewirtschaft
22
USA
10
United States
10
Advertising effects
7
Creativity
7
Kreativität
7
Werbewirkung
7
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5
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Public relations
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Kilgour, Mark
3
Koslow, Scott
3
West, Douglas C.
3
Campbell, Colin L.
2
Abhishek
1
Al-Shuaili, Ahmed Hamed
1
Bakir, Aysen
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Bates, Kenneth
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Beard, Fred K.
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Berg, Hanna
1
Berthon, Pierre R.
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Bilby, Julie
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Bonhomme, Jennifer
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Brennan, Linda
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Broyles, Sheri J.
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Campbell, Colin
1
Christodoulides, George
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Craig, C. S.
1
Deighton, John
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Dickinson-Delaporte, Sonia
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Drollinger, Tanya
1
Erdogan, B. Zafer
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Farris, Paul W.
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Ford, John B.
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Heo, Jun
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Kallevig, Annette
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Kerr, Gayle
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Kietzmann, Jan
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Kleinnijenhuis, Jan
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Knight, John G.
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Liljedal, Karina T.
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Lynch, Jacqueline
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Meijer, May-May
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O'Connor, Huw
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Ozuem, Wilson
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Parent, Michael
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Parida, Biswajita
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Pitt, Leyland F.
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Journal of advertising research
Corporate communications : an international journal
193
Journal of communication management : an international journal
144
SpringerLink / Bücher
116
Journal of business ethics : JOBE
89
Journal of business research : JBR
83
The accounting review : a publication of the American Accounting Association
59
Public Relations : ein Handbuch
52
Journal of accounting & economics
44
Corporate social responsibility and environmental management
43
Corporate reputation review : an international journal
42
Handbuch der Public Relations : wissenschaftliche Grundlagen und berufliches Handeln ; mit Lexikon
41
Handbuch Unternehmenskommunikation
40
Journal of marketing communications
39
International journal of business communication : IJBC ; a publication of the Association of Business Communication
38
Springer eBook Collection
38
The global public relations handbook : theory, research, and practice
38
Journal of promotion management : JPM
37
Research
37
Europäische Hochschulschriften / 5
35
Routledge new directions in public relations and communication research
33
Journal of communication management
32
Exploring public relations
30
Management communication quarterly : an international journal
29
Public Relations
29
Business strategy and the environment
28
Journal of accounting and public policy
28
Studien zu Theorie und Praxis der Public Relations
28
European journal of marketing : EJM
27
PR-Praxis
27
Organisationskommunikation
25
Umweltwirtschaftsforum : uwf ; die betriebswissenschaftlich-ökologisch orientierte Fachzeitschrift
25
International journal of business communication : IJBC : a publication of the Association for Business Communication
24
Accounting, auditing & accountability journal
23
Materialien / Deutscher Bundestag, Verwaltung, Hauptabteilung Wissenschaftliche Dienste
23
New media and public relations
23
The handbook of crisis communication
23
Accounting forum : advancing the interdisciplinary and global connection of accounting research
22
Business horizons
22
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
22
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ECONIS (ZBW)
25
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1
The JAR 2024 list of research priorities : an advertising industry-informed list of areas where research is needed most
Campbell, Colin L.
- In:
Journal of advertising research
64
(
2024
)
1
,
pp. iv-vi
Persistent link: https://www.econbiz.de/10014507655
Saved in:
2
Who needs highly creative advertising? : how brand familiarity moderates creativity's influence on attention, affect, and memory
Al-Shuaili, Ahmed Hamed
;
Koslow, Scott
;
Kilgour, Mark
- In:
Journal of advertising research
63
(
2023
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10014375181
Saved in:
3
Why casting older female models is good for advertising : the positive effects of challenging the underrepresentation of older women in ads
Berg, Hanna
;
Liljedal, Karina T.
- In:
Journal of advertising research
63
(
2023
)
1
,
pp. 61-80
Persistent link: https://www.econbiz.de/10014283824
Saved in:
4
How deepfakes and artificial intelligence could reshape the advertising industry : the coming reality of AI fakes and their potential impact on consumer behavior
Campbell, Colin L.
;
Plangger, Kirk
;
Sands, Sean
; …
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 241-251
Persistent link: https://www.econbiz.de/10013435296
Saved in:
5
Roadblock advertising in the digital context : does paying to limit competing messages pay off?
Parida, Biswajita
;
Taylor, Charles Raymond
;
Abhishek
- In:
Journal of advertising research
62
(
2022
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10013435303
Saved in:
6
Managing creativity in the age of data-driven marketing communication : a model for agencies to improve their distribution and valuation of creativity
Kallevig, Annette
;
Ozuem, Wilson
;
Willis, Michelle
; …
- In:
Journal of advertising research
62
(
2022
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10013531979
Saved in:
7
How publicity and advertising spending affect marketing and company performance : print media publicity about durable-goods/services brands has a stronger impact than advertising
Spotts, Harlan E.
;
Weinberger, Marc G.
;
Weinberger, …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 416-432
Persistent link: https://www.econbiz.de/10011429162
Saved in:
8
Damage control : limiting the fall-out from deceptive advertising
Twomey, Katherine L.
;
Knight, John G.
;
McNeill, Lisa S.
- In:
Journal of advertising research
51
(
2011
)
2
,
pp. 394-403
Persistent link: https://www.econbiz.de/10009267462
Saved in:
9
How do heuristics influence creative decisions at advertising agencies? : factors that affect managerial decision making when choosing ideas to show the client
West, Douglas C.
;
Christodoulides, George
;
Bonhomme, …
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 189-201
Persistent link: https://www.econbiz.de/10011884987
Saved in:
10
Drivers of creativity within advertising agencies : how structural configuration can affect and improve creative development
O'Connor, Huw
;
Kilgour, Mark
;
Koslow, Scott
;
Sasser, Sheila
- In:
Journal of advertising research
58
(
2018
)
2
,
pp. 202-217
Persistent link: https://www.econbiz.de/10011884993
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