Search Results - subject:"R-A theory"

Marketing's next era : the scope and impact of marketing's future, the reach and legacy of Shelby Hunt

Clark, Terry; Azab, Carol; Key, Thomas Martin - In: Journal of business research : JBR 170 (2024), pp. 1-12

Persistent link: https://www.econbiz.de/10014535005

Exploring market orientation versus finance orientation effects on perceived CSR motivations and outcomes using resource-advantage (R-A) theory

Hansen, Jared M.; McDonald, Robert E.; Hatfield, Hunter - In: Journal of business research : JBR 164 (2023), pp. 1-13

Persistent link: https://www.econbiz.de/10014303978

Strategic marketing & Austrian economics : the foundations of resource-advantage theory

D’Andrea, Fernando Antonio Monteiro Christoph - In: The review of Austrian economics 33 (2020) 4, pp. 481-501

Persistent link: https://www.econbiz.de/10012305130

Adaptive marketing capabilities, dynamic capablities, and renewal competences : the "outside vs. inside" and "static vs. dynamic" controversies in strategy

Hunt, Shelby D.; Madhavaram, Sreedhar - In: Industrial marketing management : the international … 89 (2020), pp. 129-139

Persistent link: https://www.econbiz.de/10012289378

A conceptual mapping resource advantage theory, competitive advantage theory, and transient competitive advantage

Peranginangin, Jasanta - In: Expert journal of business and management 3 (2015) 2, pp. 140-149

Persistent link: https://www.econbiz.de/10011953733

Intangible capital, knowledge and new product development competence in supply chains : process, interaction and contingency effects among SMEs

Schoenherr, Tobias; Griffith, David A.; Chandrasekaran, … - In: International journal of production research 52 (2014) 16, pp. 4916-4929

Persistent link: https://www.econbiz.de/10010401780

Alliance market orientation, new product development, and resource advantage theory

Bicen, Pelin; Hunt, Shelby D. - In: Journal of Business & Industrial Marketing 27 (2012) 7, pp. 592-600

factor in NPD alliance success; and to argue that the resource‐advantage (R‐A) theory of competition can provide a … to inside and vice versa. As a dynamic and disequilibrium provoking process, the R‐A theory of competition can … idiosyncratic resources in alliances; and the R‐A theory of competition can theoretically ground the concept of alliance market …

Persistent link: https://www.econbiz.de/10014843146