Kramer, Thomas; Spolter-Weisfeld, Suri; Thakkar, Maneesh - In: Marketing Science 26 (2007) 2, pp. 246-258
tendencies tend to be more receptive to recommendations that are not personalized to their own preferences, but instead to the … recommendations for only those products whose consumption or choice decision is subject to public scrutiny. We further demonstrate … favorably to offers of targeted recommendations when they believe relevant others share their preferences and when their level …