Weidig, Jakob; Kuehnl, Christina - In: Psychology & Marketing 40 (2023) 12, pp. 2559-2575
Firms often employ personalized recommendations to help customers make purchase decisions. To improve the effectiveness … of their personalized recommendations, some firms use cues to offer transparency on how they collect and use data to … derive recommendations. We draw on attribution theory to propose an additional mechanism to improve the effectiveness of …