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~isPartOf:"The journal of product & brand management"
~subject:"Markenartikel"
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Markenartikel
Beziehungsmarketing
111
Relationship marketing
111
Brand management
99
Markenführung
99
Consumer behaviour
97
Konsumentenverhalten
97
Brand image
78
Markenimage
78
Brand
68
Brand loyalty
32
Social Web
32
Social web
32
Markentreue
25
Internet marketing
23
Online-Marketing
23
Customer satisfaction
16
Kundenzufriedenheit
16
Customer integration
14
Emotion
14
Kundenintegration
14
Social media
14
Brand love
10
Customer value
10
Kundenwert
10
Marketing management
10
Marketingmanagement
10
Viral marketing
10
Virales Marketing
10
Brand relationships
9
Brand co-creation
8
Brand engagement
8
Brand identification
7
Brand experience
6
Brand trust
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Confidence
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Vertrauen
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Brand equity
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68
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Guzman, Francisco
5
Fetscherin, Marc
3
Veloutsou, Cleopatra
3
Broyles, S. Allen
2
Kennedy, Eric
2
Leingpibul, Thaweephan
2
Vera, Jorge
2
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Abratt, Russell
1
Alvarado-Karste, Diego
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Amelia, Maria Veronica
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Anh Tran Tram Truong
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1
Barbarossa, Camilla
1
Baudry, Damien
1
Becerra, Enrique P.
1
Benhabib, Abderrezzak
1
Bilgihan, Anil
1
Billore, Aditya
1
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Bozkurt, Sıddık
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Cayolla, Ricardo Roseira
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Chang, Hua
1
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1
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1
Confetto, Maria Giovanna
1
Cooper, Tony
1
Covucci, Claudia
1
Cyr, Dianne J.
1
Dacin, Peter A.
1
Dash, Satya Bhusan
1
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The journal of product & brand management
Journal of business research : JBR
66
The journal of brand management : an international journal
61
Journal of retailing and consumer services
57
Marketing intelligence & planning
18
Psychology & marketing
16
International journal of hospitality management
15
Asia Pacific journal of marketing and logistics
14
Cogent business & management
14
European journal of marketing : EJM
13
Journal of promotion management : innovations in planning and applied research
13
International journal of contemporary hospitality management
12
Industrial marketing management : the international journal for industrial and high-tech firms
10
International journal of internet marketing and advertising : IJIMA
10
Journal of hospitality marketing & management
10
Global business review
9
International journal of market research
9
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
9
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
9
Journal of strategic marketing
9
The journal of consumer marketing
9
Consumer-brand relationships : theory and practice
8
European journal of marketing
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of retail and distribution management
7
Journal of fashion marketing and management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of service management
7
Journal of international consumer marketing
6
Journal of marketing
6
Journal of marketing analytics : JMA
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
SpringerLink / Bücher
6
Business horizons
5
Consumer brand relationships : meaning, measuring, managing
5
International review on public and non-profit marketing
5
Journal of consumer marketing
5
Journal of consumer research : JCR ; an interdisciplinary journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
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ECONIS (ZBW)
68
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1
How consumers define brand relationships : a prototype analysis
Schreuder, Paul
;
Zeelenberg, Marcel
;
Pronk, Tila M.
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10014485698
Saved in:
2
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma
;
Matute, Jorge
;
Palau i Saumell, Ramon
- In:
The journal of product & brand management
33
(
2024
)
1
,
pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
Saved in:
3
Redefining brand hijacking from a non-collaborative brand co-creation perspective
Siano, Alfonso
;
Confetto, Maria Giovanna
;
Vollero, Agostino
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 110-126
Persistent link: https://www.econbiz.de/10012798137
Saved in:
4
Leveraging brand coolness for building strong consumer-brand relationships : different implications for products and services
Tran Trieu Khai
;
Anh Tran Tram Truong
;
Truong, Van-Anh T.
; …
- In:
The journal of product & brand management
33
(
2024
)
2
,
pp. 258-272
Persistent link: https://www.econbiz.de/10014486340
Saved in:
5
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
6
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
7
Brand authenticity building effect of brand experience and downstream effects
Murshed, Feisal
;
Dwivedi, Abhishek
;
Nayeem, Tahmid
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1032-1045
Persistent link: https://www.econbiz.de/10014334394
Saved in:
8
Antecedents and consequences of customer inspiration : a framework in the context of electronic device brands
Hernani-Merino, Martin
;
Libaque-Saenz, Christian Fernando
; …
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1093-1107
Persistent link: https://www.econbiz.de/10014334403
Saved in:
9
The impact of social media evolution on practitioner-stakeholder relationships in brand management
Cooper, Tony
;
Stavros, Constantino
;
Dobele, Angela R.
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1173-1190
Persistent link: https://www.econbiz.de/10014485559
Saved in:
10
When does customization improve brand attitude?
Kim, Pielah
;
Chang, Hua
;
Vaidyanathan, Rajiv
;
Stoel, Leslie
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1233-1247
Persistent link: https://www.econbiz.de/10014485563
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