La Rocca, Antonella; Snehota, Ivan - In: IMP Journal 11 (2017) 3, pp. 398-416
” context. Several recent studies suggest that the concept of business models in contexts where relationships matter, such as … business markets where high-involvement relationships with customers and suppliers are common, and report a case to illustrate … the critical issues involved. Findings The authors find that context where high-involvement relationships are common …