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~type_genre:"Sammlung"
~type_genre:"Aufsatz im Buch"
~subject:"Relationship marketing"
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Relationship marketing
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Handbook of research on retailer-consumer relationship development
4
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
Retailing in the 21st century : current and future trends
3
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
2
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
2
Strategic corporate communication in the digital age
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
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A Research Agenda for Service Marketing
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Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Advances in quality-of-life theory and research
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Analytical modeling research in fashion business
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Artificial intelligence and digital diversity inclusiveness in corporate restructuring
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Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Business intelligence and analytics in small and medium enterprises
1
Channel strategies and marketing mix in a connected world
1
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1
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Der Handel im Informationszeitalter : Konzepte, Instrumente, Umsetzung ; Klaus Barth zum 65. Geburtstag
1
Digitale Transformation des Marketing
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Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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Driving transformative change in e-business through applied intelligence and emerging technologies
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
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Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
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Emerging issues in economics of development, business and finance
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Erfolg durch Dienen? : Beiträge zur wertsteigernden Führung von Dienstleistungsunternehmen
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Erfolgsfaktor Emotionalisierung : wie Unternehmen die Herzen der Kunden gewinnen
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Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
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Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on customer engagement
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Handbook of research on multidisciplinary perspectives on managerial and leadership psychology
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Handbuch Kundenbindungsmanagement
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Harvard business review on retailing and merchandising
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Insights, innovation, and analytics for optimal customer engagement
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Kapazitätsmanagement in Dienstleistungsunternehmungen : Grundlagen und Gestaltungsmöglichkeiten
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Kundenkenntnis im Handel : Ausprägungen, Herkunft und Wirkungen
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Legends in marketing
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Management and marketing for improved retail competitiveness and performance
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Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
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2
Artificial intelligence effectiveness in customer experience at retail
Carvalho, João M. S.
;
Faria, Sílvia
;
Oliveira, Daniel …
- In:
Management and marketing for improved retail …
,
(pp. 180-199)
.
2023
Persistent link: https://www.econbiz.de/10014366094
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3
Generations and their preferences for loyalty program rewards in supermarket retailing
Salvietti, Giada
;
Ieva, Marco
;
Ziliani, Cristina
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 57-64)
.
2023
Persistent link: https://www.econbiz.de/10014289837
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4
Sensory marketing : the purpose of sensory stimuli in consumer behaviour in the context of the retail environment
Viegas, Carina
;
Agapito, Dora
;
Pinto, Patrícia
- In:
Measuring consumer behavior in hospitality for enhanced …
,
(pp. 161-189)
.
2023
Persistent link: https://www.econbiz.de/10014295126
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5
Franchise vs. independent retail and service stores : customer perceptions
Le Bot, Corentin
;
Perrigot, Rozenn
;
Cliquet, Gérard
- In:
Networks in International Business : Managing …
,
(pp. 171-200)
.
2023
Persistent link: https://www.econbiz.de/10013539428
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6
The impact of Artificial Intelligence-driven recommendation on customer experience in e-retailing
Patnaik, Priyadarsini
- In:
Artificial intelligence and digital diversity …
,
(pp. 253-275)
.
2022
Persistent link: https://www.econbiz.de/10014391761
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7
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
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8
A review of omni-channel and advanced technologies for enhancing customer experience in the retail sector
Dandona, Menchu
;
Imran Ali, Syed
;
Jabbar, Abdul
- In:
Driving transformative change in e-business through …
,
(pp. 74-99)
.
2022
Persistent link: https://www.econbiz.de/10013384555
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9
One-to-one marketing in grocery retailing
Gabel, Sebastian
-
2019
Persistent link: https://www.econbiz.de/10012104595
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10
Reinventing the customer shopping experience : value (co-)creation, shopping motivations and typologies in curated fashion retailing
Sebald, Anna Kathrin
-
2018
Persistent link: https://www.econbiz.de/10011974137
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