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~institution:"Department of Economics, European University Institute"
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Industrial marketing
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commitment
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green marketing
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relational marketing
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reverse logistics
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trust
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Department of Economics, European University Institute
Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Faculteit der Economische Wetenschappen, Erasmus Universiteit Rotterdam
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Erasmus University Rotterdam, Econometric Institute
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Jahrestagung Lagerlogistik <12, 1998, Stuttgart>
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Environmental Practices and Relational Marketing in the Spanish Automotive Sector: Success Determinants for the
Reverse
Logistics
Programs
Gil, Ma José Álvarez
;
Lado, Nora
;
Berrone, Pascual
; …
-
Department of Economics, European University Institute
-
2006
In this paper, we examine the determinants for the success of
reverse
logistics
(RL) programs. Based on a supplier …
Persistent link: https://www.econbiz.de/10005697736
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