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Search: subject:"Rules of origin"
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Rules of origin
18
Ursprungsregeln
18
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
9
Designation of origin
9
Herkunftsbezeichnung
9
Markenimage
9
International marketing
5
Internationales Marketing
5
country of origin
5
National culture
4
Nationalkultur
4
Brand management
3
Markenführung
3
China
2
Chinese
2
Chinesisch
2
Confidence
2
Consumer ethnocentrism
2
Emerging economies
2
India
2
Indien
2
Schwellenländer
2
South Korea
2
Südkorea
2
Vertrauen
2
Advertising effects
1
Africa
1
Afrika
1
Animosity
1
Auslandsinvestition
1
Automotive industry
1
Brand
1
Brand equity
1
Brand familiarity
1
Brand origin
1
CETSCALE
1
Celebrity endorsement
1
Celebrity-Werbung
1
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Article
18
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Aufsatz in Zeitschrift
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English
18
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Ar, Aybeniz Akdeniz
1
Bagdare, Shilpa
1
Canterbury, Andrew
1
Chan, Kenny K.
1
Chan, Tsang-sing
1
Chen, Yi-min
1
Chung, Jae-eun
1
Dholakia, Ruby R.
1
Duan, Jingyi
1
Ellouzi, Meriam
1
Haefner, James E.
1
Hamelin, Nicolas
1
Haytko, Diana L.
1
Hermans, Charles M.
1
Holtbrügge, Dirk
1
Hwang, Sun-jin
1
Jo, Myung-soo
1
Kara, Ali
1
Kibret, Abiot Tsegaye
1
Kim, Chang-soo
1
Kreppel, Heidi
1
Leung, Lai Cheung
1
Li, Yongqiang
1
Maher, Amro A.
1
Maier, Erik
1
Parker, R. Stephen
1
Pysarchik, Dawn Thorndike
1
Rabino, Samuel
1
Rambocas, Meena
1
Ramsubhag, Aniera Xuxa
1
Rashid, Md Sanuwar
1
Rosenbloom, Alfred
1
Roy, Subhadip
1
Shukla, Amit
1
Timmor, Yaron
1
Wang, Xuehua
1
Wilken, Robert
1
Yang, Zhilin
1
Zhao, Miao
1
Zif, Jay Jehiel
1
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Journal of global marketing
Policy Research Working Paper Series
73
IMF Working Papers
30
IMF Staff Country Reports
24
Journal of business research : JBR
19
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Asia Pacific journal of marketing and logistics
15
CESifo working papers
15
International tax and public finance
15
Journal of international consumer marketing
14
CEPR Discussion Papers
13
PIDS Discussion Paper Series
13
Discussion Papers / Philippine Institute for Development Studies (PIDS), Government of the Philippines
10
FinanzArchiv : European journal of public finance
10
International marketing review
10
Journal of world trade : law, economic policy, public policy
10
Discussion paper / Centre for Economic Policy Research
9
Diskussionsbeiträge / 2
9
IDB Publications (Working Papers)
9
World Bank Publications
9
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
8
Trade Working Papers
8
IDE discussion papers
7
International marketing and the country of origin effect : the global impact of 'Made in Italy'
7
NBER working paper series
7
RIETI discussion paper series
7
The journal of brand management : an international journal
7
Journal of international economics
6
Journal of public economics
6
Discussion paper series / Philippine Institute for Development Studies
5
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of public economic theory
5
Journal of retailing and consumer services
5
MPRA Paper
5
Marketing letters : a journal of research in marketing
5
NBER Working Paper
5
The world economy : the leading journal on international economic relations
5
Working Papers / Centre d'Études et de Recherches sur le Développement International (CERDI), École d'Économie
5
World Bank Other Operational Studies
5
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ECONIS (ZBW)
18
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1
Is Consumer ethnocentrism scale, CETSCALE, applicable in Africa?
Kibret, Abiot Tsegaye
;
Shukla, Amit
- In:
Journal of global marketing
34
(
2021
)
5
,
pp. 353-371
Persistent link: https://www.econbiz.de/10012695199
Saved in:
2
The COO construct : methodological and related issues in a globalized world
Dholakia, Ruby R.
;
Zhao, Miao
;
Duan, Jingyi
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012201059
Saved in:
3
The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago
Rambocas, Meena
;
Ramsubhag, Aniera Xuxa
- In:
Journal of global marketing
31
(
2018
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10011963082
Saved in:
4
Weakening the effect of unfavorable country of origin : a process- and parameter-associated theoretical framework
Rashid, Md Sanuwar
- In:
Journal of global marketing
30
(
2017
)
2
,
pp. 87-98
Persistent link: https://www.econbiz.de/10011779406
Saved in:
5
Broad and narrow country-of-origin effects and the domestic country bias
Maier, Erik
;
Wilken, Robert
- In:
Journal of global marketing
30
(
2017
)
4
,
pp. 256-274
Persistent link: https://www.econbiz.de/10011779471
Saved in:
6
The role of country of origin in celebrity endorsements : integrating effects of brand familiarity
Roy, Subhadip
;
Bagdare, Shilpa
- In:
Journal of global marketing
28
(
2015
)
3/5
,
pp. 133-151
Persistent link: https://www.econbiz.de/10011433864
Saved in:
7
Modeling the effects of an international crisis on brand equity
Maher, Amro A.
- In:
Journal of global marketing
27
(
2014
)
2
,
pp. 74-84
Persistent link: https://www.econbiz.de/10010380440
Saved in:
8
Can experiences with a country's foods improve images of that country?
Jo, Myung-soo
;
Kim, Chang-soo
- In:
Journal of global marketing
27
(
2014
)
1
,
pp. 46-57
Persistent link: https://www.econbiz.de/10010346496
Saved in:
9
Country of production biases on consumer perceptions of global brands : evidence from an emerging market
Ar, Aybeniz Akdeniz
;
Kara, Ali
- In:
Journal of global marketing
25
(
2012
)
3
,
pp. 161-179
Persistent link: https://www.econbiz.de/10009715343
Saved in:
10
The perceived attractiveness of Chinese products by German consumers : a sociopsychological approach
Kreppel, Heidi
;
Holtbrügge, Dirk
- In:
Journal of global marketing
25
(
2012
)
2
,
pp. 79-99
Persistent link: https://www.econbiz.de/10009672201
Saved in:
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