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Search: subject:"Rundfunk"
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Rundfunk
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Journal of advertising research
The journal of media economics
82
Telecommunications policy : the international journal of digital economy, data sciences and new media
55
Rundfunk und Fernsehen : Forum d. Medienwissenschaft u. Medienpraxis
47
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
41
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
27
The journal of law & economics
25
Broadcasting in Asia and the Pacific : a continental survey of radio and television
24
Public opinion quarterly : journal of the American Association for Public Opinion Research
22
Fernsehen und Bildung : internationale Zeitschrift für Medienpsychologie und Medienpraxis
21
JMM : the international journal on media management
21
Journal of media business studies
20
Broadcasting in Africa. A continental survey of radio and television
19
Media-Perspektiven
16
Publizistik : Vierteljahreshefte für Kommunikationsforschung
16
Tele selling : Marketing über Bildschirmtext
15
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
15
Die neuen Medien, eine Gefahr für die Demokratie?
14
Information economics and policy : IEP
14
Review of industrial organization : RIO
14
The American economic review
13
Journal of sports economics
12
The quarterly journal of economics
12
Communications technology and social policy : understanding the new 'Cultural revolution'; [based on papers discussed at a symposium held at the Annenberg School of Communications, Univ. of Pennsylvania, in March 1972]
11
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
11
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
10
Deutscher Dokumentartag
10
Journal of cultural economics
10
Prometheus : critical studies in innovation
10
The economic regulation of broadcasting markets : evolving technology and the challenges for policy
10
Policy and marketing strategies for digital media
9
Public choice
9
Sind ARD und ZDF noch zu retten? : Tabuzonen im öffentlich-rechtlichen Rundfunk
9
Die öffentliche Verwaltung : DÖV ; Zeitschrift für öffentliches Recht und Verwaltungswissenschaft
8
Journal of marketing research : JMR
8
Der Rundfunk als privates und öffentliches Gut : 25 Jahre Institut für Rundfunkökonomie
7
Hamburger Jahrbuch für Wirtschafts- und Gesellschaftspolitik
7
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of regulatory economics
7
Journal of sport management : the official journal of the North American Society of Sport Management
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ECONIS (ZBW)
12
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1
Consumer recall and recognition of co-appearing brands in TV media : the moderating roles of product congruity and brand familiarity
Chan, Fong Yee
- In:
Journal of advertising research
62
(
2022
)
1
,
pp. 18-34
Persistent link: https://www.econbiz.de/10013186357
Saved in:
2
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
Saved in:
3
Do online video platforms cannibalize television? : how viewers are moving from old screens to new ones
Cha, Jiyoung
- In:
Journal of advertising research
53
(
2013
)
1
,
pp. 71-82
Persistent link: https://www.econbiz.de/10009745865
Saved in:
4
Unlocking the "reminder" potential when viewers pause programs : results from a laboratory test of a new online medium
Neale, Larry
;
Bellman, Steven
;
Treleaven-Hassard, Shiree
; …
- In:
Journal of advertising research
53
(
2013
)
4
,
pp. 444-454
Persistent link: https://www.econbiz.de/10010245513
Saved in:
5
It's personal : extracting lifestyle indicators in digital television advertising
Lekakos, George
- In:
Journal of advertising research
49
(
2009
)
4
,
pp. 404-418
Persistent link: https://www.econbiz.de/10003923952
Saved in:
6
Television: back to the future
Sharp, Byron
;
Beal, Virginia
;
Collins, Martin
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 211-219
Persistent link: https://www.econbiz.de/10003860576
Saved in:
7
Pre-alerting on-air test respondents
Pavasars, John
;
Derr, Ed
- In:
Journal of advertising research
12
(
1972
)
6
,
pp. 23-28
Persistent link: https://www.econbiz.de/10002632540
Saved in:
8
The Factor analytic search for program types
Ehrenberg, A. S. C.
- In:
Journal of advertising research
8
(
1968
)
1
,
pp. 55-63
Persistent link: https://www.econbiz.de/10002116291
Saved in:
9
Brain wave measures of media involvement
Krugman, Herbert E.
- In:
Journal of advertising research
11
(
1971
)
1
,
pp. 3-9
Persistent link: https://www.econbiz.de/10002341934
Saved in:
10
A writer looks at TV ratings
Mayer, Martin
- In:
Journal of advertising research
12
(
1972
)
4
,
pp. 3-10
Persistent link: https://www.econbiz.de/10002446564
Saved in:
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