Polo Peña, Ana Isabel; Frías Jamilena, Dolores María - In: International review on public and non-profit marketing 8 (2011) 2, pp. 195-197
). In this doctoral thesis it is proposed that suppliers of rural tourism adopt market orientation, together with the use of … studies have been carried out, one on the supply side of rural tourism and one on the demand side. On the basis of these two … studies, a third, combined study of supply and demand in rural tourism has been carried out. The main contribution of the …