Market orientation adoption in rural tourism : impact on business outcomes and the perceived value
Year of publication: |
2011
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Authors: | Polo Peña, Ana Isabel ; Frías Jamilena, Dolores María |
Published in: |
International review on public and non-profit marketing. - Berlin : Springer, ISSN 1865-1992, ZDB-ID 2423129-0. - Vol. 8.2011, 2, p. 195-197
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Subject: | Tourismuswirtschaft | Tourism industry | Agrotourismus | Rural tourism | Marketingmanagement | Marketing management | Informationstechnik | Information technology | Wettbewerbsstrategie | Competitive strategy | Spanien | Spain |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Systemvoraussetzung: Acrobat Reader |
Other identifiers: | 10.1007/s12208-011-0068-7 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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