Value co-creation via information and communications technology
Year of publication: |
2014
|
---|---|
Authors: | Polo Peña, Ana Isabel ; Frías Jamilena, Dolores María ; Rodríguez Molina, Miguel Ángel |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 34.2014, 13, p. 1043-1059
|
Subject: | value co-creation | information and communications technology | service-dominant logic | multi-level analysis | perceived value | loyalty | Informationstechnik | Information technology | Betriebliche Wertschöpfung | Value creation | Service-Dominant Logic | Service-dominant logic | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value |
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