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~person:"Neslin, Scott A."
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Search: subject:"SALES"
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Sales promotion
10
Verkaufsförderung
10
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
4
Estimation
4
Markenführung
4
Schätzung
4
Theorie
4
Theory
4
Beziehungsmarketing
3
Consumer goods marketing
3
Deutschland
3
Einzelhandel
3
Event marketing
3
Event-Marketing
3
Germany
3
Konsumgütermarketing
3
Relationship marketing
3
Retail trade
3
Sonderangebot
3
Special offers
3
Advertising
2
Customer service
2
Kundenservice
2
Online retailing
2
Online-Handel
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Promotions
2
Rabatt
2
Rebate
2
Sales
2
Sales-promotion
2
Werbung
2
couponing
2
durable goods
2
holiday promotion
2
panel data
2
product adoption
2
retailer
2
sales forecasting
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Article
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English
13
Undetermined
5
German
3
Author
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Neslin, Scott A.
Homburg, Christian
72
Keen, Michael
60
Ahearne, Michael
50
Bird, Richard M.
49
Cnossen, Sijbren
49
Agnihotri, Raj
47
Ainsworth, Richard Thompson
42
Albers, Sönke
40
Parsche, Rüdiger
40
Franses, Philip Hans
39
Pepels, Werner
39
Wieseke, Jan
38
Krafft, Manfred
37
Rapp, Adam
37
Schmitz, Christian
35
Marshall, Greg W.
34
Guenzi, Paolo
33
Binckebanck, Lars
32
Kind, Hans Jarle
32
Agrawal, David R.
31
Whalley, John
31
Jaramillo, Fernando
30
Verbeke, Willem J. M. I.
30
Friend, Scott B.
29
Johnson, Jeff S.
29
Lockwood, Ben
28
Rutherford, Brian N.
28
Alavi, Sascha
27
Bolander, Willy
27
Fox, William F.
27
Haas, Alexander
27
Rajagopal
27
Belz, Christian
26
Dubinsky, Alan J.
26
Hughes, Douglas E.
26
Kühnapfel, Jörg B.
26
Lee, Nick
26
Schwepker, Charles H. <Jr.>
26
Weber, Michael
26
Madhani, Pankaj M.
25
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Marketing Science
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing decision models
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Relevant knowledge series
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
16
RePEc
4
USB Cologne (EcoSocSci)
1
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1
Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
2
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
3
Free shipping and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
-
2016
Persistent link: https://www.econbiz.de/10011756740
Saved in:
4
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
5
Database submission : the ISMS durable goods data sets
Ni, Jian
;
Neslin, Scott A.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 1008-1013
Persistent link: https://www.econbiz.de/10009702504
Saved in:
6
Sales
promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
7
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
Saved in:
8
Sales
promotion models
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Handbook of marketing decision models
,
(pp. 107-162)
.
2008
Persistent link: https://www.econbiz.de/10003755264
Saved in:
9
Die Wirkung von Preis- und Nicht-Preis-Promotions auf die Markenloyalität
Gedenk, Karen
;
Neslin, Scott A.
-
1998
This paper develops a model for measuring the effects of
sales
promotion on purchase event feedback. The model directly …
Persistent link: https://www.econbiz.de/10011737405
Saved in:
10
Decomposition of the
sales
impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
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