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Market research
64
Marktforschung
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Birks, David F.
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Macer, Tim
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Tadajewski, Mark
4
Fischer, Eileen
3
Agarwal, James
2
Bristor, Julia M.
2
Hunt, Shelby D.
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Malhotra, Naresh K.
2
Murray, Jeff B.
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2
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2
Sheth, Jagdish N.
2
Stewart, David W.
2
Zaltman, Gerald
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Aaker, Jennifer
1
Arndt, Johan
1
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1
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Assael, Henry
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Austin, Jon R.
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1
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1
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1
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1
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The nature and scope of marketing research
10
Developmental challenges in marketing research
8
Qualitative marketing research : approaches, techniques and analysis
8
Quantitative marketing techniques and analyses
8
The development of marketing theory and its philosophical underpinnings
7
Critical perspectives on business and management
4
The evolution of brands : from signals of quality to storehouses of trust
4
The impact of theory on representations of the consumer and the marketing organisation
4
Marketing-mix strategies - distribution strategy and pricing strategy
2
The development of critical perspectives in marketing
2
History of marketing thought ; Volume 2
1
International marketing ; Vol. 2
1
Learning by organizations
1
Legends in marketing
1
Measuring and managing brands
1
Sage library in marketing
1
Theoretical and empirical perspectives in critical marketing studies
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ECONIS (ZBW)
64
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1
Consumer studies
Tadajewski, Mark
(
ed.
);
O'Shaughnessy, John
(
ed.
); …
-
2014
Persistent link: https://www.econbiz.de/10010242113
Saved in:
2
Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K.
-
2011
Persistent link: https://www.econbiz.de/10009299967
Saved in:
3
The marketing advantages of strong brands
Hoeffler, Steve
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784505
Saved in:
4
Dimensions of brand personality
Aaker, Jennifer
-
2009
Persistent link: https://www.econbiz.de/10003784566
Saved in:
5
A re-examination of the generalizability of the Aaker brand personality measurement framework
Austin, Jon R.
;
Siguaw, Judy A.
;
Mattila, Anna S.
-
2009
Persistent link: https://www.econbiz.de/10003784573
Saved in:
6
Consumer market beliefs : a review of the literature and an agenda for future research
Duncan, Calvin P.
-
2009
Persistent link: https://www.econbiz.de/10003784603
Saved in:
7
Why brands grow
Baldinger, Allan L.
;
Blair, Edward
;
Echambadi, Raj
-
2009
Persistent link: https://www.econbiz.de/10003784822
Saved in:
8
Why business is bad for consumer research : the three bears revisited
Holbrook, Morris B.
-
2009
Persistent link: https://www.econbiz.de/10003832351
Saved in:
9
The critical imagination : emanciparoy interests in consumer research
Murray, Jeff B.
;
Ozanne, Julie L.
-
2009
Persistent link: https://www.econbiz.de/10003832474
Saved in:
10
Feminist thought : implications for consumer research
Bristor, Julia M.
;
Fischer, Eileen
-
2009
Persistent link: https://www.econbiz.de/10003832548
Saved in:
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