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~type_genre:"Collection of articles of several authors"
~type:"article"
~subject:"Business-to-business marketing"
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Business-to-business marketing
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Möller, K. E. Kristian
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Parvinen, Petri
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Industrial marketing management : the international journal for industrial and high-tech firms
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Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and
sales
management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
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