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~person:"Hütter, Wolfgang J."
~person:"Gázquez-Abad, Juan Carlos"
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Search: subject:"Sales-promotion"
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Hütter, Wolfgang J.
Gázquez-Abad, Juan Carlos
Gedenk, Karen
14
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13
Usman, Osly
12
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11
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Journal of retailing and consumer services
4
Exploring omnichannel retailing : common expectations and diverse realities
1
Journal of advertising research
1
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6
USB Cologne (EcoSocSci)
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1
I read, therefore I buy? : analyzing the impact of flyer distribution and readership on purchase behaviour
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013209462
Saved in:
2
Editorial: some insights in retailing : gluten-free products, veg private labels, stock-outs and in-store merchandisers
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012666024
Saved in:
3
Retail promotional communication : the comparative effectiveness of print versus online
Ziliani, Cristina
;
Ieva, Marco
;
Gázquez-Abad, Juan Carlos
- In:
Exploring omnichannel retailing : common expectations …
,
(pp. 225-249)
.
2019
Persistent link: https://www.econbiz.de/10011954551
Saved in:
4
Online versus offline promotional communication : evaluating the effect of medium on customer response
Ieva, Marco
;
Ziliani, Cristina
;
Gázquez-Abad, Juan Carlos
- In:
Journal of advertising research
58
(
2018
)
3
,
pp. 338-348
Persistent link: https://www.econbiz.de/10011929129
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
7
Immobilien erfolgreich verkaufen : zielorientierte Vermarktung neuer Einfamilienhäuser
Conrad, Uwe
;
Hütter, Wolfgang J.
-
1996
-
4., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004311616
Saved in:
8
Immobilien erfolgreich verkaufen : zielorientierte Vermarktung neuer Einfamilienhäuser
Conrad, Uwe
;
Hütter, Wolfgang J.
-
1991
-
3., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004087494
Saved in:
9
Immobilien erfolgreich verkaufen : zielorientierte Vermarktung neuer Einfamilienhäuser
Conrad, Uwe
;
Hütter, Wolfgang J.
-
1989
-
2., überarb. Aufl.
Persistent link: https://www.econbiz.de/10004075599
Saved in:
10
Immobilien erfolgreich verkaufen : zielorientierte Vermarktung neuer Einfamilienhäuser
Conrad, Uwe
;
Hütter, Wolfgang J.
-
1987
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004060005
Saved in:
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