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~person:"Hütter, Wolfgang J."
~person:"Monroe, Kent B."
~person:"Bauer, Hans H."
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Search: subject:"Sales-promotion"
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Sales promotion
14
Verkaufsförderung
14
Consumer behaviour
9
Konsumentenverhalten
9
Deutschland
7
Sales-promotion
7
Germany
6
Preismanagement
5
Pricing strategy
5
Advertising effects
4
Einfamilienhaus
4
Immobilienhandel
4
Werbewirkung
4
Deutschland <Bundesrepublik>
3
Einzelhandel
3
Gerechtigkeit
3
Handelsmarketing
3
Justice
3
Retail marketing
3
Retail trade
3
Automotive services industry
2
Consumer goods marketing
2
Einzelhandelspreis
2
Kaufentscheidung
2
Kfz-Gewerbe
2
Konsumgüterindustrie
2
Konsumgütermarketing
2
Kundenbindungsprogramm
2
Loyalty program
2
Market segmentation
2
Marktsegmentierung
2
Price fairness
2
Purchase decision
2
Retail price
2
Cognition
1
Consumer attitudes
1
Coupon
1
Customer satisfaction
1
Dynamic pricing
1
Experiment
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Hütter, Wolfgang J.
Monroe, Kent B.
Bauer, Hans H.
Gedenk, Karen
14
Neslin, Scott A.
13
Usman, Osly
12
Görtz, Gunnar
11
Mullin, Roddy
10
Rajagopal
10
Ebeling, Peter
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Belch, George E.
8
Belch, Michael A.
8
Kind, Hans Jarle
8
Lang, Ewald
8
Sinitsyn, Maxim
8
Breugelmans, Els
7
Foros, Øystein
7
Heerde, Harald J. van
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cummins, Julian
6
Detroy, Erich-Norbert
6
Geffroy, Edgar K.
6
Gázquez-Abad, Juan Carlos
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Natter, Martin
6
Pepels, Werner
6
Villas-Boas, Sofia
6
Wittink, Dick R.
6
Xia, Lan
6
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Reihe: Management-Know-how / M : praxisnah und aktuell
3
Journal of retailing
2
Journal of the Academy of Marketing Science
2
Series: Management know-how / M
2
Economic and business review : EBR
1
European retail research
1
Handelsforschung
1
International journal of retail & distribution management
1
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ECONIS (ZBW)
14
USB Cologne (EcoSocSci)
5
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1
It's not all about money : the role of identity in perceived fairness of targeted promotions
Xia, Lan
;
Monroe, Kent B.
- In:
The journal of product & brand management
26
(
2017
)
3
,
pp. 327-339
Persistent link: https://www.econbiz.de/10011744776
Saved in:
2
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
3
Math anxiety and its effects on consumers' preference for price promotion formats
Suri, Rajneesh
;
Monroe, Kent B.
;
Koç, Ümit
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10009747851
Saved in:
4
Effects of price framing on consumers’ perceptions of online dynamic pricing practices
Weisstein, Fei L.
;
Monroe, Kent B.
;
Kukar-Kinney, Monika
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 501-514
Persistent link: https://www.econbiz.de/10010126694
Saved in:
5
Retailers' merchandise organization and price perceptions
Suri, Rajneesh
;
Cai, Jane Zhen
;
Monroe, Kent B.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 168-179
Persistent link: https://www.econbiz.de/10009513134
Saved in:
6
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
7
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
8
Alternativen zum Rabatt : wie viel Wertschätzung erzielen Promotions im Automobilhandel? : Ein methodischer Ansatz zur Vermeidung der Rabattspirale
Bauer, Hans H.
;
Görtz, Gunnar
;
Exler, Stefanie
-
2005
Persistent link: https://www.econbiz.de/10002939563
Saved in:
9
Exploring the power of adaptive selling techniques on consumers' buying behaviour
Bauer, Hans H.
;
Martin, Isabel
- In:
European retail research
22
(
2008
),
pp. 51-68
Persistent link: https://www.econbiz.de/10003818163
Saved in:
10
Effective
sales
promotion
Bauer, Hans H.
;
Görtz, Gunnar
;
Haber, Tobias E.
-
2004
Persistent link: https://www.econbiz.de/10002024444
Saved in:
1
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