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~person:"Herrmann, Andreas"
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Consumer behaviour
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Konsumentenverhalten
4
Sales promotion
4
Verkaufsförderung
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Ladengestaltung
2
Store design
2
Advertising music
1
Aromastoff
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Automotive industry
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Decision under uncertainty
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Entscheidung unter Unsicherheit
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Product design
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Produktinformation
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Retail assortment
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Retail trade
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Sales-promotion
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Herrmann, Andreas
Gedenk, Karen
14
Neslin, Scott A.
13
Usman, Osly
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Görtz, Gunnar
11
Mullin, Roddy
10
Rajagopal
10
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Malik, Garima
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Ailawadi, Kusum L.
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Kind, Hans Jarle
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Bertini, Marco
6
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Bogomolova, Svetlana
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Chandon, Pierre
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Detroy, Erich-Norbert
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Geffroy, Edgar K.
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Gázquez-Abad, Juan Carlos
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Marshall, Greg W.
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Mayzlin, Dina
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Natter, Martin
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Pepels, Werner
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Villas-Boas, Sofia
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Journal of business economics : JBE
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
4
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Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes
-
2012
Persistent link: https://www.econbiz.de/10009629140
Saved in:
2
The power of simplicity : processing fluency and the effects of olfactory cues on retail sales
Herrmann, Andreas
;
Zidansek, Manja
;
Sprott, David E.
; …
- In:
Journal of retailing
89
(
2013
)
1
,
pp. 30-43
Persistent link: https://www.econbiz.de/10009732747
Saved in:
3
It is all in the mix : the interactive effect of music tempo and mode on in-store sales
Knoferle, Klemens M.
;
Spangenberg, Eric R.
;
Herrmann, …
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 325-337
Persistent link: https://www.econbiz.de/10009530700
Saved in:
4
Die Macht des Defaults : Wirkung von Empfehlungen und Vorgaben auf das individuelle Entscheidungsverhalten
Polak, Ben
;
Herrmann, Andreas
;
Heitmann, Mark
;
Einhorn, …
- In:
Journal of business economics : JBE
78
(
2008
)
10
,
pp. 1033-1060
Persistent link: https://www.econbiz.de/10003764809
Saved in:
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