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~person:"Neslin, Scott A."
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Search: subject:"Sales-promotion"
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Sales promotion
10
Verkaufsförderung
10
Consumer behaviour
5
Konsumentenverhalten
5
Theorie
3
Theory
3
Einzelhandel
2
Retail trade
2
Sales-promotion
2
couponing
2
sales promotion
2
Advertising
1
Advertising effects
1
Brand
1
Brand management
1
Cluster analysis
1
Clusteranalyse
1
Conditional rebates
1
Consumer utility model
1
Customer service
1
Deal proneness
1
Decision under uncertainty
1
Decomposition method
1
Dekompositionsverfahren
1
Designation of origin
1
E-commerce
1
Electronic Commerce
1
Entscheidung unter Unsicherheit
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Erwartungsnutzen
1
Estimation
1
Expected utility
1
Handelsmanagement
1
Handelsmarke
1
Herkunftsbezeichnung
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Kundenservice
1
Latent class cluster analysis.
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Markenartikel
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Markenführung
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Market segmentation
1
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English
10
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Neslin, Scott A.
Gedenk, Karen
14
Usman, Osly
12
Görtz, Gunnar
11
Mullin, Roddy
10
Rajagopal
10
Ebeling, Peter
9
Malik, Garima
9
Ailawadi, Kusum L.
8
Bauer, Hans H.
8
Belch, George E.
8
Belch, Michael A.
8
Kind, Hans Jarle
8
Lang, Ewald
8
Sinitsyn, Maxim
8
Breugelmans, Els
7
Foros, Øystein
7
Heerde, Harald J. van
7
Jain, Amit
7
Kaiser, Harry M.
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
Monroe, Kent B.
7
Bertini, Marco
6
Bijmolt, Tammo H. A.
6
Bogomolova, Svetlana
6
Chandon, Pierre
6
Cummins, Julian
6
Detroy, Erich-Norbert
6
Geffroy, Edgar K.
6
Gázquez-Abad, Juan Carlos
6
Johnston, Mark W.
6
Leeflang, Peter
6
Marshall, Greg W.
6
Mayzlin, Dina
6
Natter, Martin
6
Pepels, Werner
6
Villas-Boas, Sofia
6
Wittink, Dick R.
6
Xia, Lan
6
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Marketing Science
2
Retailing in the 21st century : current and future trends
2
A reader in marketing communications
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing decision models
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Relevant knowledge series
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ECONIS (ZBW)
10
RePEc
2
USB Cologne (EcoSocSci)
1
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1
Identifying omnichannel deal prone segments, their antecedents, and their consequences
Valentini, Sara
;
Neslin, Scott A.
;
Montaguti, Elisa
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 310-327
Persistent link: https://www.econbiz.de/10012420846
Saved in:
2
Free shipping promotions and product returns
Shehu, Edlira
;
Papies, Dominik
;
Neslin, Scott A.
- In:
Journal of marketing research
57
(
2020
)
4
,
pp. 640-658
Persistent link: https://www.econbiz.de/10012271766
Saved in:
3
Consumer response to uncertain promotions : an empirical analysis of conditional rebates
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Langer, Tobias
;
Ma, Yu
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 94-106
Persistent link: https://www.econbiz.de/10010370699
Saved in:
4
Sales
promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 393-407)
.
2010
Persistent link: https://www.econbiz.de/10003938774
Saved in:
5
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
Saved in:
6
Sales
promotion
models
Heerde, Harald J. van
;
Neslin, Scott A.
- In:
Handbook of marketing decision models
,
(pp. 107-162)
.
2008
Persistent link: https://www.econbiz.de/10003755264
Saved in:
7
Decomposition of the sales impact of promotion-induced stockpiling
Ailawadi, Kusum L.
;
Gedenk, Karen
;
Lutzky, Christian
; …
- In:
Journal of marketing research : JMR
44
(
2007
)
3
,
pp. 450-467
Persistent link: https://www.econbiz.de/10003547859
Saved in:
8
Sales
promotion
Gedenk, Karen
;
Neslin, Scott A.
;
Ailawadi, Kusum L.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 345-359)
.
2006
Persistent link: https://www.econbiz.de/10003146748
Saved in:
9
Sales
promotion
Neslin, Scott A.
-
2002
Persistent link: https://www.econbiz.de/10001791347
Saved in:
10
Pursuing the value-conscious consumer: store brands versus national brand promotions
Ailawadi, Kusum L.
;
Neslin, Scott A.
;
Gedenk, Karen
- In:
A reader in marketing communications
,
(pp. 79-113)
.
2005
Persistent link: https://www.econbiz.de/10003292723
Saved in:
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