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~isPartOf:"Working paper"
~isPartOf:"Psychology & marketing"
~language:"eng"
~subject:"Brand management"
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Brand management
Customer satisfaction
87
Kundenzufriedenheit
87
Satisfaction
84
Zufriedenheit
83
Consumer behaviour
64
Konsumentenverhalten
64
Lebensqualität
46
Quality of life
46
Beziehungsmarketing
32
Relationship marketing
32
Dienstleistungsqualität
28
Service quality
28
Deutschland
16
Germany
16
Arbeitszufriedenheit
15
Emotion
15
Job satisfaction
15
Estimation
13
Schätzung
13
Brand
11
Brand image
11
Gesundheit
11
Health
11
Markenartikel
11
Markenführung
11
Markenimage
11
Social indicator
11
Sozialer Indikator
11
USA
11
United States
11
Viral marketing
11
Virales Marketing
11
life satisfaction
10
well-being
10
Beschwerdemanagement
9
Complaint management
9
Lebensstandard
9
Standard of living
9
Customer service
8
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2
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11
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11
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11
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English
Author
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Asante, Isaac Owusu
1
Augusto, Mário Gomes
1
Bao, Yongchuan
1
Barnes, Stuart J.
1
Bruhn, Manfred
1
Gonc̦alves, Helena Martins
1
Gonçalves, Vítor
1
Grabner-Kräuter, Sonja
1
Guo, Yue
1
Haggerty, Nicole
1
Honora, Andreawan
1
Jiang, Yushi
1
Kostyra, Martyna
1
Kuanr, Abhisek
1
Le-Nguyen, Khuong
1
Lee, Heekyung
1
Lee, Michael S. W.
1
Li, Xiaotong
1
Lyngdoh, Teidorlang
1
Massi, Marta
1
Mendes, Rita
1
Miao, Miao
1
Neves, Cristiana
1
Petruzzellis, Luca
1
Piancatelli, Chiara
1
Pradhan, Debasis
1
Razmus, Wiktor
1
Santos, Susana
1
Schnebelen, Stefanie
1
Torres, Pedro M.
1
Vocino, Andrea
1
Winer, Russell S.
1
Yi, Youjae
1
Zadeh, Maryam Memar
1
Zawadzka, Anna Maria
1
Zhu, Ying
1
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Working paper
Psychology & marketing
Journal of retailing and consumer services
36
Journal of business research : JBR
35
International journal of hospitality management
26
The journal of brand management : an international journal
24
The journal of product & brand management
19
Journal of hospitality marketing & management
11
International journal of contemporary hospitality management
10
Journal of travel and tourism marketing
10
Services marketing quarterly
9
Asia Pacific journal of marketing and logistics
8
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
8
The journal of services marketing
8
Cogent business & management
7
Global business review
7
International journal of internet marketing and advertising : IJIMA
7
Journal of Islamic marketing
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of strategic marketing
6
European journal of marketing : EJM
5
Inventi impact: retailing & consumer services
5
Nepalese journal of economics : a publication of Uniglobe College
5
Pakistan journal of commerce and social sciences
5
The international journal of bank marketing : IJBM
5
European journal of marketing
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of hospitality and tourism insights
4
Journal of marketing analytics : JMA
4
Journal of marketing management : MM
4
Journal of promotion management : innovations in planning and applied research
4
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
4
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
The IUP journal of brand management : IJBRM
4
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Corporate reputation review
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of bank marketing
3
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ECONIS (ZBW)
11
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1
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
2
Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu
;
Jiang, Yushi
;
Miao, Miao
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
Saved in:
3
Deriving value from branded mobile apps : exploring the role of brand
satisfaction
, age, and value-in-use subdimensions
Santos, Susana
;
Gonc̦alves, Helena Martins
;
Mendes, Rita
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Saved in:
4
Authentic omnichannel : providing consumers with a seamless brand experience through authenticity
Massi, Marta
;
Piancatelli, Chiara
;
Vocino, Andrea
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1280-1298
Persistent link: https://www.econbiz.de/10014291894
Saved in:
5
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with
satisfaction
and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
6
Why do consumers subvert brands? : investigating the influence of subjective well-being on brand avoidance
Kuanr, Abhisek
;
Pradhan, Debasis
;
Lyngdoh, Teidorlang
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 612-633
Persistent link: https://www.econbiz.de/10012817143
Saved in:
7
Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor
;
Grabner-Kräuter, Sonja
;
Kostyra, Martyna
; …
- In:
Psychology & marketing
39
(
2022
)
11
,
pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Saved in:
8
The decision to customize and its effect on brand experience
Petruzzellis, Luca
;
Winer, Russell S.
- In:
Psychology & marketing
40
(
2023
)
3
,
pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Saved in:
9
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
10
Understanding cross-product purchase intention in an IT brand extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
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