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Market expansion and the scope of mass customization
Jost, Peter-J.
- In:
Marketing letters : a journal of research in marketing
35
(
2024
)
1
,
pp. 73-94
Persistent link: https://www.econbiz.de/10015125153
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Market expansion and the scope of mass customization
Jost, Peter-J.
- In:
Marketing Letters
35
(
2023
)
1
,
pp. 73-94
customization to serve new customer segments. In a two-dimensional model, we examine the optimal
scope
of
customization
- that is …
Persistent link: https://www.econbiz.de/10015165839
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