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Search: subject:"Segmentierung"
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The silver market phenomenon : business opportunities in an era of demographic change
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Planung & Analyse : Zeitschrift für Marktforschung und Marketing
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The silver market phenomenon : marketing and innovation in the aging society
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
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ECONIS (ZBW)
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1
The limits of scale
Hałaburda, Hanna
;
Oberholzer-Gee, Felix
- In:
Harvard business review : HBR
92
(
2014
)
4
,
pp. 94-99
Persistent link: https://www.econbiz.de/10010343431
Saved in:
2
Africa's new generation of innovators
Christensen, Clayton M.
;
Ojomo, Efosa
;
Bever, Derek van
- In:
Harvard business review : HBR
95
(
2017
)
1
,
pp. 128-136
Persistent link: https://www.econbiz.de/10011632696
Saved in:
3
Target the right market
Avery, Jill
;
Steenburgh, Thomas J.
;
Martin, Roger L.
; …
- In:
Harvard business review : HBR
90
(
2012
)
10
,
pp. 119-123
Persistent link: https://www.econbiz.de/10009664088
Saved in:
4
Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
Saved in:
5
Segmenting the base of the pyramid
Rangan, V. Kasturi
;
Chu, Michael
;
Petkoski, Djordjija
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 113-117
Persistent link: https://www.econbiz.de/10009233225
Saved in:
6
Branding in the age of social media
Holt, Douglas B.
- In:
Harvard business review : HBR
94
(
2016
)
3
,
pp. 40-50
Persistent link: https://www.econbiz.de/10011453013
Saved in:
7
The new science of customer emotions
Magids, Scott
;
Zorfas, Alan
;
Leemon, Daniel
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 66-76
Persistent link: https://www.econbiz.de/10011399707
Saved in:
8
Don’t let big data bury your brand
Horst, Peter
;
Duboff, Robert
- In:
Harvard business review : HBR
93
(
2015
)
11
,
pp. 78-86
Persistent link: https://www.econbiz.de/10011399712
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9
Reaching the rich world’s poorest consumers
Yunus, Muhammad
;
Dalsace, Frédéric
;
Menascé, David
; …
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 46-53
Persistent link: https://www.econbiz.de/10010504034
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10
Should you sell that product?
Fairchild, Gregory
- In:
Harvard business review : HBR
93
(
2015
)
1/2
,
pp. 113-117
Persistent link: https://www.econbiz.de/10010479327
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