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~subject:"Marketing"
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Marketing
Marketing management
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2
Mason, Katy
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Singh, Ramendra
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Coffin, Jack
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Cova, Bernard
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Faria, Alex
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Marketing theory
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
SpringerLink / Bücher
17
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
8
Research
8
The journal of consumer marketing
8
Young consumers : insight and ideas for responsible marketers
8
Europäische Hochschulschriften / 5
7
Journal of retailing and consumer services
7
Journal of strategic marketing
7
Marketing intelligence & planning
7
Springer eBook Collection
7
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
DUV / Wirtschaftswissenschaft
6
Journal of marketing communications
5
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
5
essentials
5
Asia Pacific journal of marketing and logistics
4
Business horizons
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Health marketing quarterly
4
Journal of food products marketing
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Psychology & marketing
4
The silver market phenomenon : marketing and innovation in the aging society
4
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
A - N
3
After sixty : marketing to baby boomers reaching their big transition years
3
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
3
Australasian marketing journal
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Erfurter Hefte zum angewandten Marketing
3
European journal of marketing : EJM
3
Handbook of research on ethnic and intra-cultural marketing
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
Harvard business review : HBR
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of consumer studies
3
International journal of contemporary hospitality management
3
Jahrbuch Seniorenmarketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
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1
Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Saved in:
2
Markets and marketing at the bottom of the pyramid
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
17
(
2017
)
3
,
pp. 261-270
Persistent link: https://www.econbiz.de/10011824973
Saved in:
3
Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Faria, Alex
;
Hemais, Marcus
- In:
Marketing theory
17
(
2017
)
3
,
pp. 271-287
Persistent link: https://www.econbiz.de/10011824975
Saved in:
4
What are bottom of the pyramid markets and why do they matter?
Mason, Katy
;
Chakrabarti, Ronika
;
Singh, Ramendra
- In:
Marketing theory
13
(
2013
)
3
,
pp. 401-404
Persistent link: https://www.econbiz.de/10009790625
Saved in:
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