Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Alex Faria, Marcus Hemais
| Year of publication: |
September 2017
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|---|---|
| Authors: | Faria, Alex ; Hemais, Marcus |
| Published in: |
Marketing theory. - London [u.a.] : Sage, ISSN 1470-5931, ZDB-ID 2201540-1. - Vol. 17.2017, 3, p. 271-287
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| Subject: | Bottom of the pyramid | development | market orientation | modernity | neocolonialism | neoliberalism | Entwicklungsländer | Developing countries | Wirtschaftsliberalismus | Economic liberalism | Schwellenländer | Emerging economies | Multinationales Unternehmen | Transnational corporation | Entwicklung | Economic development | Globalisierung | Globalization | Marketingmanagement | Marketing management | Corporate Social Responsibility | Corporate social responsibility | Entwicklungspolitik | Development policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/1470593117704283 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011824975