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~subject:"Marketing"
~subject:"Marketing management"
~type_genre:"Aufsatz im Buch"
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Search: subject:"Segmentierung"
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Marketing
Marketing management
Target group
600
Zielgruppe
600
Market segmentation
273
Marktsegmentierung
273
Deutschland
266
Germany
266
Arbeitsmarktsegmentation
242
Labour market segmentation
242
Consumer behaviour
136
Konsumentenverhalten
136
Theorie
103
Theory
103
Marketingmanagement
100
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88
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88
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85
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85
Beziehungsmarketing
72
Relationship marketing
72
Brand management
48
Markenführung
48
Internet marketing
47
Online-Marketing
47
Weibliche Arbeitskräfte
38
Women workers
38
Bank marketing
33
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33
Advertising effects
32
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32
Geschlecht
32
Werbewirkung
32
Social Web
31
Social web
31
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29
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29
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29
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28
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146
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Aufsatz im Buch
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292
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292
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146
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96
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78
Graue Literatur
54
Non-commercial literature
54
Collection of articles of several authors
36
Sammelwerk
36
Bibliografie enthalten
33
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33
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27
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27
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25
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23
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23
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18
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17
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15
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12
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7
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7
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4
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3
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German
75
English
71
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Halfmann, Marion
3
Preuß, Klaus-Jürgen
3
Antony, Suresh Paul
2
Baumgarth, Carsten
2
Bruhn, Manfred
2
Dibb, Sally
2
Edelman, Michelle
2
Helmke, Stefan
2
Kinra, Neelam
2
Lippmann, Ingo
2
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2
Murata, Hiroyuki
2
Müller, Christoph
2
Nahr-Ettl, Christina
2
Uebel, Matthias
2
Wiedmann, Klaus-Peter
2
Agranovich, Cheryl
1
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1
Andrea, Guillermo J. d'
1
Anthony, Richard J.
1
Barth, Bertram
1
Bayrle, Markus
1
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1
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1
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1
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1
Behrens, Stefan
1
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1
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1
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1
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1
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1
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1
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1
Burmann, Christoph
1
Calder, Bobby J.
1
Camacho, Nuno
1
Camphausen, Rainer
1
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1
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Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
19
Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
8
After fifty : how the baby boom will redefine the mature market ; travel & leisure, fast food, apparel/retail, technology, health, financial services
6
The silver market phenomenon : marketing and innovation in the aging society
4
A - N
3
After sixty : marketing to baby boomers reaching their big transition years
3
Demografischer Wandel in der unternehmerischen Praxis : mit Best-Practice-Berichten
3
Handbook of research on ethnic and intra-cultural marketing
3
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
3
The silver market phenomenon : business opportunities in an era of demographic change
3
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Integrated marketing communication
2
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Islamic perspectives on marketing and consumer behavior : planning, implementation, and control
2
Kellogg on marketing
2
Marketing management : a cultural perspective
2
Measuring and managing brands
2
Proceedings of the 16th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 4 - 6, 2008, Vienna, Austria
2
Strategic marketing in tourism services
2
Aktuelle Perspektiven des Marketingmanagements : Reflektionen aus den Bereichen Holistic Branding, Media Management und Sustainability Marketing ; Festschrift für Prof. Dr. Manfred Kirchgeorg zum 50. Geburtstag
1
Beiträge zur Innovations- und Gründungsforschung : Festschrift des Center for Innovation and Entrepreneurship anlässlich des 20-jährigen Bestehens der Fachhochschule Jena
1
Best Practice Modelle im 55plus Marketing : bewährte Konzepte für den Dialog mit Senioren
1
Big data analytics in operations and supply chain management
1
CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
1
Can Latin American firms compete?
1
China's reality and global vision : management research and development in China
1
Commodity Marketing : Grundlagen, Besonderheiten, Erfahrungen
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Complex AI dynamics and interactions in management
1
Concerned markets : economic ordering for multiple values
1
Contemporary issues and prospects in business development in Africa : celebrating the 20th anniversary of the Journal of African Business
1
Corporate Banking : zukunftsorientierte Strategien im Firmenkundengeschäft
1
Corporate banking : zukunftsorientierte Strategien im Firmenkundengeschäft
1
Cross-cultural and critical perspectives on brands
1
Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
1
Customer Management : Vertriebs- und Servicekonzepte der Zukunft
1
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
1
Effektives Customer Relationship Management : Instrumente, Einführungskonzepte, Organisation
1
Einblicke und Ausblicke
1
Emerging markets from a multidisciplinary perspective : challenges, opportunities and research agenda
1
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ECONIS (ZBW)
146
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1
Reaching halal and Islamic market segments : tapping marketing opportunities beyond the borders
Islam, Mohammad Mominul
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 198-210)
.
2022
Persistent link: https://www.econbiz.de/10013502473
Saved in:
2
Defining customer segments : four steps for successful market segmentation
Grayson, Kent
- In:
Kellogg on marketing : the marketing faculty of the …
,
(pp. 131-150)
.
2023
Persistent link: https://www.econbiz.de/10014283163
Saved in:
3
Religious diversity and target marketing
Sledge, Sally
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 182-197)
.
2022
Persistent link: https://www.econbiz.de/10013502458
Saved in:
4
The effects of artificial intelligence (AI) on marketing
Joaquim, Ana Filipa Vieira Lopes
- In:
Complex AI dynamics and interactions in management
,
(pp. 209-228)
.
2024
Persistent link: https://www.econbiz.de/10014519498
Saved in:
5
Segmenting customers based on key determinants of online shopping behavior
Vinerean, Simona
;
Opreana, Alin
- In:
Organizations and performance in a complex world : 26th …
,
(pp. 385-400)
.
2021
Persistent link: https://www.econbiz.de/10012417027
Saved in:
6
Rethinking marketing mix strategies for the bottom of the pyramid : unveiling challenges and opportunities
Jan, Sumaira
;
Sisodia, Swati
- In:
Sustainable marketing, branding, and reputation …
,
(pp. 328-343)
.
2023
Persistent link: https://www.econbiz.de/10014414266
Saved in:
7
The transitioning of marketing practices from segment to customer-centric marketing in the African business context : toward a theoretical research framework
Dadzie, Kofi Q.
;
Dadzie, Charlene A.
;
Winston, Evelyn M.
- In:
Contemporary issues and prospects in business …
,
(pp. 52-69)
.
2020
Persistent link: https://www.econbiz.de/10012136026
Saved in:
8
Más allá del Español (Beyond Spanish) : the influence of Hispanic and Latin cultural identity on marketing communications
Garcia-Collart, Tessa
- In:
Handbook of research on ethnic and intra-cultural marketing
,
(pp. 136-145)
.
2022
Persistent link: https://www.econbiz.de/10013502441
Saved in:
9
Sell to whom? Firm’s green production in competition facing market segmentation
Du, Shaofu
;
Tang, Wenzhi
;
Zhao, Jiajia
;
Nie, Tengfei
- In:
Big data analytics in operations and supply chain management
,
(pp. 125-154)
.
2018
Persistent link: https://www.econbiz.de/10011965355
Saved in:
10
Performing market segmentation : a performative perspective
Venter, Peet
;
Wright, Alex
;
Dibb, Sally
- In:
Marketing performativity : theories, practices and devices
,
(pp. 61-83)
.
2017
Persistent link: https://www.econbiz.de/10011616286
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