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~subject:"Marketing management"
~person:"Shankar, Avi"
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Marketing management : a cultural perspective
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Introduction to the special section: tribal marketing after Covid
Coffin, Jack
;
Cova, Bernard
;
Shankar, Avi
- In:
Marketing theory
23
(
2023
)
2
,
pp. 267-273
Persistent link: https://www.econbiz.de/10014293964
Saved in:
2
Tribal marketing
Cova, Bernard
;
Shankar, Avi
- In:
Marketing management : a cultural perspective
,
(pp. 178-193)
.
2012
Persistent link: https://www.econbiz.de/10009507162
Saved in:
3
Consumer tribes
Cova, Bernard
(
ed.
);
Kozinets, Robert
(
contributor
); …
-
2007
-
1. ed.
Persistent link: https://www.econbiz.de/10014419045
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