Abrar, Muhammad; Sibtain, Muhammad Muzummil; Shabbir, Rizwan - In: Cogent Business & Management 8 (2021) 1, pp. 1-19
), Social Status (SS), Green self-concept (GSC). An online survey of 347 consumers belonging to generation Y & Z was conducted … indicated that Environmental Apparel Knowledge (EAK) and Green Self-concept (GSC) positively impact attitude towards green … relationships between Environmental Apparel knowledge (EAK), Social Status (SS), Green self-concept (GSC), and purchase intention …