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Selling
10
Verkauf
10
Bundling strategy
6
Leistungsbündel
6
Salespeople
5
Verkaufspersonal
5
Consumer behaviour
4
Konsumentenverhalten
4
Market research
4
Marktforschung
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Leistungsanreiz
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Performance incentive
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Preismanagement
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Pricing strategy
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Advertising effects
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Agency theory
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Compensation system
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Customer satisfaction
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Kaufleute
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Merchants
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New product development
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Prinzipal-Agent-Theorie
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Produktentwicklung
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Theorie
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Theory
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Vergütungssystem
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Werbewirkung
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incentives
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personal selling
2
sales force
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1982
1
1986
1
1987
1
Advertising
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Anreiz
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Behavioral economics
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English
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John, George
2
Acito, Frank
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Ahearne, Michael
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Albers, Sönke
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Bawa, Kapil
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Bommaraju, Raghu
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Bonfrer, Andre
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Chakravarti, Dipankar
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Journal of marketing research : JMR
Industrial marketing management : the international journal for industrial and high-tech firms
234
SpringerLink / Bücher
146
The journal of personal selling & sales management : JPSSM
118
Journal of business research : JBR
103
International journal of production economics
70
The journal of business & industrial marketing
67
Journal of personal selling & sales management : JPSSM
65
Management science : journal of the Institute for Operations Research and the Management Sciences
61
European journal of operational research : EJOR
50
International journal of production research
46
Journal of the Academy of Marketing Science
45
Journal of Business & Industrial Marketing
42
Europäische Hochschulschriften / 5
41
Discussion paper / Centre for Economic Policy Research
40
Journal of retailing and consumer services
39
NBER working paper series
39
Working paper / National Bureau of Economic Research, Inc.
39
Journal of marketing
37
Journal of financial economics
33
Springer eBook Collection / Business and Economics
32
Journal of banking & finance
31
NBER Working Paper
29
Finance research letters
28
Gabler Edition Wissenschaft
28
International journal of industrial organization
28
Pacific-Basin finance journal
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
27
Research
27
Journal of marketing education : JME
26
Versandhandelsmarketing : marktorientiertes Management einer Wachstumsbranche
26
Journal of business-to-business marketing
25
Journal of service management
24
Springer eBook Collection
24
The journal of real estate finance and economics
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
International review of financial analysis
23
Journal of financial markets
23
Economics letters
22
Faculty & research / Insead : working paper series
22
Journal of revenue and pricing management
22
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ECONIS (ZBW)
19
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1
Seller beware : how bundling affects valuation
Shaddy, Franklin
;
Fishbach, Ayelet
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 737-751
Persistent link: https://www.econbiz.de/10011762828
Saved in:
2
Can sales uncertainty increase firm profits?
Syam, Niladri
;
Hess, James D.
;
Yang, Ying
- In:
Journal of marketing research : JMR
53
(
2016
)
2
,
pp. 199-206
Persistent link: https://www.econbiz.de/10011485269
Saved in:
3
The impact of mergers and acquisitions on the sales force
Bommaraju, Raghu
;
Ahearne, Michael
;
Hall, Zachary R.
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
2
,
pp. 254-264
Persistent link: https://www.econbiz.de/10011845009
Saved in:
4
(I’m) happy to help (you) : the impact of personal pronoun use in customer-firm interactions
Packard, Grant
;
Moore, Sarah G.
;
McFerran, Brent
- In:
Journal of marketing research : JMR
55
(
2018
)
4
,
pp. 541-555
Persistent link: https://www.econbiz.de/10011912731
Saved in:
5
Is cash king for sales compensation plans? : evidence from a large-scale field intervention
Viswanathan, Madhu
;
Li, Xiaolin
;
John, George
; …
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 368-381
Persistent link: https://www.econbiz.de/10011878704
Saved in:
6
Having versus consuming : failure to estimate usage frequency makes consumers prefer multifeature products
Goodman, Joseph K.
;
Irmak, Caglar
- In:
Journal of marketing research : JMR
50
(
2013
)
1
,
pp. 44-54
Persistent link: https://www.econbiz.de/10009715261
Saved in:
7
A meta-analysis of marketing communication carryover effects
Köhler, Christine
;
Mantrala, Murali K.
;
Albers, Sönke
; …
- In:
Journal of marketing research : JMR
54
(
2017
)
6
,
pp. 990-1008
Persistent link: https://www.econbiz.de/10011785010
Saved in:
8
Measuring contagion in the diffusion of consumer packaged goods
Du, Rex Yuxing
;
Kamakura, Wagner A.
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 28-47
Persistent link: https://www.econbiz.de/10008858649
Saved in:
9
The social utility of feature creep
Thompson, Debora V.
;
Norton, Michael I.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 555-565
Persistent link: https://www.econbiz.de/10009161348
Saved in:
10
Price presentation effects in purchases involving trade-ins
Srivastava, Joydeep
;
Chakravarti, Dipankar
- In:
Journal of marketing research : JMR
48
(
2011
)
5
,
pp. 910-919
Persistent link: https://www.econbiz.de/10009355017
Saved in:
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