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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Theorie
14
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12
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personal selling
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Moon, Jihwan
2
Shugan, Steven M.
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Albuquerque, Paulo
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Alexandrov, Alexei
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Balachander, Subramanian
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Basu, Amiya
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Bedre-Defolie, Özlem
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Bhargava, Hemant K.
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Chakraborty, Archishman
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Gil, Ricard
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Industrial marketing management : the international journal for industrial and high-tech firms
227
SpringerLink / Bücher
146
The journal of personal selling & sales management : JPSSM
118
Journal of business research : JBR
98
International journal of production economics
67
The journal of business & industrial marketing
67
Journal of personal selling & sales management
60
Management science : journal of the Institute for Operations Research and the Management Sciences
58
European journal of operational research : EJOR
46
International journal of production research
42
Europäische Hochschulschriften / 5
41
Discussion paper / Centre for Economic Policy Research
40
Journal of retailing and consumer services
39
Journal of the Academy of Marketing Science
39
Working paper / National Bureau of Economic Research, Inc.
39
NBER working paper series
38
Journal of marketing
37
Journal of financial economics
33
Springer eBook Collection / Business and Economics
32
Journal of banking & finance
31
NBER Working Paper
29
Gabler Edition Wissenschaft
28
Pacific-Basin finance journal
28
International journal of industrial organization
27
Research
27
Journal of marketing education : JME
26
Versandhandelsmarketing : marktorientiertes Management einer Wachstumsbranche
26
Journal of service management
24
Springer eBook Collection
24
The journal of real estate finance and economics
24
Finance research letters
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
Journal of business-to-business marketing
23
Economics letters
22
Faculty & research / Insead : working paper series
22
MPRA Paper
22
The journal of corporate finance : contracting, governance and organization
22
European journal of marketing : EJM
21
International review of financial analysis
21
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ECONIS (ZBW)
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1
Explaining bundle-framing effects with signaling theory
Moon, Jihwan
;
Shugan, Steven M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 668-681
Persistent link: https://www.econbiz.de/10011916608
Saved in:
2
Product line bundling : why airlines bundle high-end while hotels bundle low-end
Shugan, Steven M.
;
Moon, Jihwan
;
Shi, Qiaoni
;
Kumar, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 124-139
Persistent link: https://www.econbiz.de/10011645792
Saved in:
3
The equivalence of bundling and advance sales
Alexandrov, Alexei
;
Bedre-Defolie, Özlem
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
2
,
pp. 259-272
Persistent link: https://www.econbiz.de/10010358780
Saved in:
4
The air war vs. the ground game : an analysis of multichannel marketing in U.S. presidential elections
Zhang, Lingling
;
Chung, Doug J.
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
5
,
pp. 872-892
Persistent link: https://www.econbiz.de/10012305112
Saved in:
5
Probabilistic
selling
for vertically differentiated products with salient thinkers
Zheng, Quan
;
Pan, Xiajun Amy
;
Carrillo, Janice E.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 442-460
Persistent link: https://www.econbiz.de/10012038417
Saved in:
6
Learning from peers : knowledge transfer and sales force productivity growth
Chan, Tat
;
Li, Jia
;
Pierce, Lamar
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 463-484
Persistent link: https://www.econbiz.de/10010402546
Saved in:
7
Persuasive puffery
Chakraborty, Archishman
;
Harbaugh, Rick
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 382-400
Persistent link: https://www.econbiz.de/10010370709
Saved in:
8
The dynamic effects of bundling as a product strategy
Derdenger, Timothy
;
Kumar, Vineet
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 827-859
Persistent link: https://www.econbiz.de/10010231830
Saved in:
9
Pricing with prescheduled sales
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
6
,
pp. 999-1014
Persistent link: https://www.econbiz.de/10011791437
Saved in:
10
Can retail sales volatility be curbed through marketing actions?
Esteban-Bravo, Mercedes
;
Vidal-Sanz, Jose M.
;
Yildirim, …
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 232-253
Persistent link: https://www.econbiz.de/10011672597
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