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Dienstleistungsmarketing
8
Services marketing
8
Gesundheitsversorgung
4
Health care
4
USA
4
United States
4
Advertising
3
Werbung
3
Consumer behaviour
2
Dienstleistungsqualität
2
Konsumentenverhalten
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Patienten
2
Patients
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Physicians
2
Service quality
2
services marketing
2
Ärzte
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Australia
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Australien
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Brand architecture
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Brand management
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Consumer attitudes
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Credence attributes
1
Domestic care
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Gesundheitswesen
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HR marketing
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Health care system
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Human Resource Management
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Häusliche Pflege
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Markenarchitektur
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Markenführung
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Marketing management
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Marketingmanagement
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Meinung
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Mental disorder
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Personalbeschaffung
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Personalmanagement
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Personalmarketing
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Article
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9
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English
9
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Moser, H. R.
2
Clark, Christopher
1
Hall, Michael L.
1
Hemphill, Elizabeth
1
Kash, Bita A.
1
Kennett-Hensel, Pamela A.
1
Kulik, Carol T.
1
Laurence, J. Nathan
1
Lipscomb, Thomas J.
1
Loudon, David
1
Manhães, Vitor Martins
1
Min, Kyeong Sam
1
Root, Teri
1
Shelley, Kyna
1
Stevens, Robert E.
1
Totten, Jeff W.
1
Troccoli, Irene Raguenet
1
White, Lesley
1
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Health marketing quarterly
Journal of Services Marketing
201
European Journal of Marketing
63
The journal of services marketing
53
SpringerLink / Bücher
40
International Journal of Bank Marketing
37
Services marketing quarterly
31
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Journal of service research : JSR
20
Marketing Intelligence & Planning
20
Fokus Dienstleistungsmarketing
19
Journal of service management
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of Business & Industrial Marketing
17
Dienstleistungsmarken : Forum Dienstleistungsmanagement
16
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
15
Innovations in services marketing and management : strategies for emerging economies
15
Journal of retailing and consumer services
15
Springer eBook Collection / Business and Economics
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of Consumer Marketing
14
Journal of business research : JBR
12
The service industries journal
12
Gabler Edition Wissenschaft
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Managing service quality : MSQ ; an international journal
11
Neue Herausforderungen an das Dienstleistungsmarketing
11
Journal of Islamic marketing
10
Marketing theory
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Management Decision
8
Services marketing cases in emerging markets : an asian perspective
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Die Betriebswirtschaft : DBW
7
Global cases on hospitality industry
7
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
7
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ECONIS (ZBW)
9
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1
Perception of quality and implicitness of promises in medical services : a study in the military polyclinic of Rio de Janeiro
Troccoli, Irene Raguenet
;
Manhães, Vitor Martins
- In:
Health marketing quarterly
39
(
2022
)
1
,
pp. 23-42
Persistent link: https://www.econbiz.de/10013336369
Saved in:
2
An empirical analysis of ethical and professional issues in physicians' advertising : a comparative cross-sectional study
Moser, H. R.
;
Stevens, Robert E.
;
Loudon, David
- In:
Health marketing quarterly
33
(
2016
)
3
,
pp. 255-273
Persistent link: https://www.econbiz.de/10011584756
Saved in:
3
Recruitment ad analysis offers new opportunities to attract GPs to short-staffed practices
Hemphill, Elizabeth
;
Kulik, Carol T.
- In:
Health marketing quarterly
30
(
2013
)
2
,
pp. 144-161
Persistent link: https://www.econbiz.de/10009767251
Saved in:
4
The impact of health-care service guarantees on consumer decision-making : an experimental investigation
Kennett-Hensel, Pamela A.
;
Min, Kyeong Sam
;
Totten, Jeff W.
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 146-162
Persistent link: https://www.econbiz.de/10009572286
Saved in:
5
Stakeholders' views of service quality in community pharmacy : a qualitative study
White, Lesley
;
Clark, Christopher
- In:
Health marketing quarterly
27
(
2010/11
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10003957549
Saved in:
6
Selection criteria for choosing mental health service providers : a pilot study
Lipscomb, Thomas J.
;
Shelley, Kyna
;
Root, Teri
- In:
Health marketing quarterly
27
(
2010/11
)
4
,
pp. 321-333
Persistent link: https://www.econbiz.de/10008825667
Saved in:
7
Marketing in the long-term care continuum
Laurence, J. Nathan
;
Kash, Bita A.
- In:
Health marketing quarterly
27
(
2010/11
)
2
,
pp. 145-154
Persistent link: https://www.econbiz.de/10003985092
Saved in:
8
Nonprofit health care
services
marketing
: persuasive messages based on multidimensional concept mapping and direct magnitude estimation
Hall, Michael L.
- In:
Health marketing quarterly
26
(
2009/10
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10003906150
Saved in:
9
An empirical analysis of consumers' attitudes toward physicians' advertising
Moser, H. R.
- In:
Health marketing quarterly
25
(
2007/08
)
3
,
pp. 270-288
Persistent link: https://www.econbiz.de/10003764732
Saved in:
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