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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
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Dienstleistungsmarketing
17
Services marketing
17
B-to-B-Marketing
13
Business-to-business marketing
13
Lieferantenmanagement
13
Supplier relationship management
13
Bundling strategy
6
Leistungsbündel
6
Dienstleistungssektor
5
Marketing theory
5
Marketingtheorie
5
Service industry
5
Brand management
4
Markenführung
4
Beziehungsmarketing
3
Brand image
3
Markenimage
3
Relationship marketing
3
Service-Dominant Logic
3
Service-dominant logic
3
Services
3
Betriebliche Wertschöpfung
2
Brand
2
Business model
2
Business network
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Consumer behaviour
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Dienstleistungsmanagement
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Emerging economies
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Geschäftsmodell
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Industrie
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Konsumentenverhalten
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Manufacturing industries
2
Markenartikel
2
Marketing management
2
Marketingmanagement
2
Schwellenländer
2
Service management
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Jacob, Frank
2
Agyei, Paul Mensah
1
Ayala, Néstor Fabián
1
Benitez, Guilherme Brittes
1
Calder, Bobby J.
1
Chennamaneni, Pavan Rao
1
Coffie, Stanley
1
Dayan, Mumin
1
Ford, David
1
Frank, Alejandro Germán
1
Gabrielsson, Mika
1
Guenther, Miriam
1
Guenther, Peter
1
Helm, Sabrina V.
1
Jong, Ad de
1
Keeling, Debbie Isobel
1
Kohtamäki, Marko
1
Kostama, Hanna
1
Kovalchuk, Marina
1
Lee, Zoe
1
Lehtonen, Heini
1
Lusch, Robert F.
1
Makkonen, Hannu
1
Malthouse, Edward Carl
1
Manu, Franklyn A.
1
Mariadoss, Babu John
1
Mendes, Glauco H. de Souza
1
Mogaji, Emmanuel
1
Ndubisi, Nelson Oly
1
Nguyen Phong Nguyen
1
Palmer, Jonathan
1
Penttinen, Esko
1
Polyakova, Alexandra
1
Pomirleanu, Nadia
1
Rabetino, Rodrigo
1
Rajala, Risto
1
Restuccia, Mariachiara
1
Ringberg, Torsten
1
Rollins, Minna
1
Ruyter, Ko de
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of Services Marketing
201
European Journal of Marketing
63
The journal of services marketing
53
SpringerLink / Bücher
40
International Journal of Bank Marketing
37
Services marketing quarterly
31
Journal of the Academy of Marketing Science
21
European journal of marketing : EJM
20
Journal of service research : JSR
20
Marketing Intelligence & Planning
20
Fokus Dienstleistungsmarketing
19
Journal of service management
19
Journal of Business & Industrial Marketing
17
Dienstleistungsmarken : Forum Dienstleistungsmanagement
16
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
15
Innovations in services marketing and management : strategies for emerging economies
15
Journal of retailing and consumer services
15
Springer eBook Collection / Business and Economics
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
14
Journal of Consumer Marketing
14
Journal of business research : JBR
12
The service industries journal
12
Gabler Edition Wissenschaft
11
International journal of contemporary hospitality management
11
International journal of hospitality management
11
Managing service quality : MSQ ; an international journal
11
Neue Herausforderungen an das Dienstleistungsmarketing
11
Journal of Islamic marketing
10
Health marketing quarterly
9
Marketing theory
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Jahrbuch der Absatz- und Verbrauchsforschung
8
Management Decision
8
Services marketing cases in emerging markets : an asian perspective
8
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
7
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
7
Die Betriebswirtschaft : DBW
7
Global cases on hospitality industry
7
Grundsatzfragen und Herausforderungen des Dienstleistungsmarketing
7
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ECONIS (ZBW)
17
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1
Industrial BRAND-personality formation in a B2B stakeholder network : a service-dominant logic approach
Kovalchuk, Marina
;
Gabrielsson, Mika
;
Rollins, Minna
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 313-330
Persistent link: https://www.econbiz.de/10014433437
Saved in:
2
B2B brand positioning in emerging markets : Exploring positioning signals via websites and managerial tensions in top-performing African B2B service brands
Mogaji, Emmanuel
;
Restuccia, Mariachiara
;
Lee, Zoe
; …
- In:
Industrial marketing management : the international …
108
(
2023
),
pp. 237-250
Persistent link: https://www.econbiz.de/10014227555
Saved in:
3
Service customization in turbulent environments : service business models and knowledge integration to create capability-based switching costs
Frank, Alejandro Germán
;
Mendes, Glauco H. de Souza
; …
- In:
Industrial marketing management : the international …
100
(
2022
),
pp. 1-18
Persistent link: https://www.econbiz.de/10013206396
Saved in:
4
Positioning strategies for B2B service markets
Agyei, Paul Mensah
;
Manu, Franklyn A.
;
Coffie, Stanley
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 405-419
Persistent link: https://www.econbiz.de/10014226541
Saved in:
5
Key trends in business-to-business
services
marketing
strategies : developing a practice-based research agenda
Jong, Ad de
;
Ruyter, Ko de
;
Keeling, Debbie Isobel
; …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012501917
Saved in:
6
B2B service innovation and global industrial service management
Dayan, Mumin
;
Ndubisi, Nelson Oly
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 140-142
Persistent link: https://www.econbiz.de/10012289849
Saved in:
7
A transition from goods-dominant to service-dominant exchange logic in a B2B relationship : a relationship positioning perspective
Makkonen, Hannu
;
Saarikorpi, Mervi
;
Rajala, Risto
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 65-77
Persistent link: https://www.econbiz.de/10012107681
Saved in:
8
B2B content marketing for professional services : in-person versus digital contacts
Wang, Wei-Lin
;
Malthouse, Edward Carl
;
Calder, Bobby J.
; …
- In:
Industrial marketing management : the international …
81
(
2019
),
pp. 160-168
Persistent link: https://www.econbiz.de/10012107704
Saved in:
9
The value of branding for B2B service firms : the shareholders' perspective
Guenther, Miriam
;
Guenther, Peter
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012026158
Saved in:
10
Managing service quality in high customer contact B2B services across domestic and international markets
Pomirleanu, Nadia
;
Mariadoss, Babu John
;
Chennamaneni, …
- In:
Industrial marketing management : the international …
55
(
2016
),
pp. 131-143
Persistent link: https://www.econbiz.de/10011503639
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