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  • Search: subject:"Simulation and gaming"
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Year of publication
Subject
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Game theory 3 Spieltheorie 3 Simulation 2 Simulation and Gaming 2 Betriebswirtschaftsstudium 1 Beziehungsmarketing 1 Brand 1 Brand engagement 1 Brand loyalty 1 Brand management 1 Business Excellence Model 1 Business game 1 Computerspiel 1 Consumer behaviour 1 Culture 1 Customer satisfaction 1 Didactics 1 Didaktik 1 Diversity 1 Ethics in Education 1 Experiment 1 Factor Analysis 1 Game Theory 1 Gameful experience 1 Graduate business education 1 Graduate economics education 1 Intention to use 1 Internet marketing 1 Konsumentenverhalten 1 Kundenzufriedenheit 1 Manipulation 1 Markenartikel 1 Markenführung 1 Markentreue 1 Media 1 Mobile Anwendung 1 Mobile application 1 Mobile apps 1 Online-Marketing 1 PLS modelling 1
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Online availability
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Undetermined 2 Free 1
Type of publication
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Article 2 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 2 Aufsatz in Zeitschrift 2 Aufsatzsammlung 1
Language
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English 3
Author
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Barçante, Luiz Cesar 1 Beltrão, Kaizô Iwakami 1 Habachi, Salma 1 Kikkawa, Toshiko 1 Kriz, Willy Christian 1 Matute, Jorge 1 Palau i Saumell, Ramon 1 Sugiura, Junkichi 1
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Published in...
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Springer eBook Collection 1 The journal of product & brand management 1 Total quality management & business excellence : an official journal of the European Society for Organisational Excellence 1 Translational systems sciences 1
Source
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ECONIS (ZBW) 3
Showing 1 - 3 of 3
Cover Image
Gamify, engage, build loyalty : exploring the benefits of gameful experience for branded sports apps
Habachi, Salma; Matute, Jorge; Palau i Saumell, Ramon - In: The journal of product & brand management 33 (2024) 1, pp. 57-75
Persistent link: https://www.econbiz.de/10014485716
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Gaming as a Cultural Commons : Risks, Challenges, and Opportunities
Kikkawa, Toshiko (ed.); Kriz, Willy Christian (ed.);  … - 2022
This book focuses on relatively neglected areas of simulation and gaming (S&G), i.e., cultural aspects and ethical … discussed in 2019 at the international conference of the International Simulation and Gaming Association held in Warsaw. In …
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Persistent link: https://www.econbiz.de/10013185637
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Cover Image
Teaching principles and fundamentals of business excellence to undergraduate students through a game
Beltrão, Kaizô Iwakami; Barçante, Luiz Cesar - In: Total quality management & business excellence : an … 27 (2016) 5/6, pp. 681-698
Persistent link: https://www.econbiz.de/10011580410
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