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~isPartOf:"Health marketing quarterly"
~subject:"Advertising planning"
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Advertising planning
Social Marketing
29
Social marketing
29
Gesundheitsvorsorge
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Preventive care
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social marketing
10
USA
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Basu, Ambar
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Mackert, Michael
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Mattson, Marifran
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Health marketing quarterly
International journal of advertising : the quarterly review of marketing communications
3
PR-Kampagnen : über die Inszenierung von Öffentlichkeit
3
Gabler Edition Wissenschaft
1
Journal of advertising : official publication of the American Academy of Advertising
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Journal of advertising research
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Marketing intelligence & planning
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Western Political Science Association 2010 Annual Meeting Paper
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ECONIS (ZBW)
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Account planning : applying an advertising discipline to health communication and
social
marketing
Mackert, Michael
- In:
Health marketing quarterly
29
(
2012
)
3
,
pp. 270-282
Persistent link: https://www.econbiz.de/10009657660
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2
The message development tool : a case for effective operationalization of messaging in
social
marketing
practice
Mattson, Marifran
;
Basu, Ambar
- In:
Health marketing quarterly
27
(
2010/11
)
3
,
pp. 275-290
Persistent link: https://www.econbiz.de/10008669635
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