Cornelissen, Gert; Dewitte, Siegfried; Warlop, Luk; … - 2007
Whatever people say I am that’s what I am:
Social labeling as a social marketing tool
Gert Cornelissen, Siegfried … 0701
Social Labeling as a Social Marketing Tool
Running head: SOCIAL LABELING AS A SOCIAL MARKETING TOOL …
Whatever people say I am that’s what I am: Social labeling as a social marketing tool.
Gert Cornelissen
∗
, Siegfried …