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~person:"Kubacki, Krzysztof"
~subject:"Clusteranalyse"
~subject:"Behaviour change"
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Kubacki, Krzysztof
Rundle-Thiele, Sharyn
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Marketing intelligence & planning
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Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
2
Using two-step cluster analysis to identify homogeneuous physical activity groups
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
;
Tkaczynski, Aaron
- In:
Marketing intelligence & planning
33
(
2015
)
4
,
pp. 522-537
Persistent link: https://www.econbiz.de/10011381607
Saved in:
3
What can
social
marketing
learn from Dirichlet theory patterns in a physical activity context?
Gruneklee, Naomi
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011459190
Saved in:
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