//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Schaarschmidt, Mario"
~person:"Pitt, Leyland F."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social Web"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Social Web
34
Social web
34
Internet marketing
11
Online-Marketing
11
Corporate reputation
10
Firmenimage
10
Arbeitskräfte
6
Arbeitsverhalten
6
Reputation
6
Work behaviour
6
Workforce
6
Advertising
5
Social media
5
Viral marketing
5
Virales Marketing
5
Werbung
5
Competence
4
Kompetenz
4
Mitarbeiter
4
Personalbeschaffung
4
Prestige
4
Unternehmen
4
Advertising effects
3
Brand management
3
Consumer behaviour
3
Digitalisierung
3
Digitization
3
E-commerce
3
Electronic Commerce
3
Internet
3
Konsumentenverhalten
3
Markenführung
3
Online reputation
3
Soziales Netzwerk
3
Werbewirkung
3
Arbeitsuche
2
B-to-B-Marketing
2
Bibliometrics
2
Bibliometrie
2
Business-to-business marketing
2
more ...
less ...
Online availability
All
Undetermined
18
Free
2
Type of publication
All
Article
28
Book / Working Paper
6
Type of publication (narrower categories)
All
Article in journal
27
Aufsatz in Zeitschrift
27
Collection of articles of several authors
3
Sammelwerk
3
Aufsatz im Buch
2
Book section
2
Hochschulschrift
2
Aufsatzsammlung
1
more ...
less ...
Language
All
English
28
German
6
Author
All
Schaarschmidt, Mario
Pitt, Leyland F.
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
33
Bailey, Michael
29
Füller, Johann
29
Qiu, Liangfei
29
Whinston, Andrew B.
28
Hajli, Nick
26
Kreutzer, Ralf T.
24
Ozuem, Wilson
24
Law, Chun Hung Roberts
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Loureiro, Sandra Maria Correia
21
Martínez-López, Francisco J.
21
Richter, Alexander
21
Tochtermann, Klaus
21
Petrova, Maria
20
Sabatini, Fabio
20
Filieri, Raffaele
19
Harrigan, Paul
19
Leimeister, Jan Marco
19
Rita, Paulo
19
Walsh, Gianfranco
19
Allcott, Hunt
18
Flavián Blanco, Carlos
18
Gretzel, Ulrike
18
Krcmar, Helmut
18
Kummer, Michael E.
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Koch, Michael
17
Ruyter, Ko de
17
Stieglitz, Stefan
17
Vrontis, Demetris
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
2
Published in...
All
Business horizons
6
Innovation, Entrepreneurship und Digitalisierung
2
International journal of wine business research : IJWBR
2
International review of entrepreneurship : IRE
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Psychology & marketing
2
AMS review : official publication of the Academy of Marketing Science
1
Arbeitsberichte aus dem Fachbereich Informatik
1
Corporate reputation review
1
Corporate reputation review : an international journal
1
European journal of marketing
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of consumer behaviour : an international research review
1
Journal of vocational behavior
1
Kompetenzmanagement in kleinen und mittelständischen Unternehmen : eine Frage der Betriebskultur?
1
Research
1
Springer eBook Collection
1
Springer eBooks / Business and Economics
1
SpringerLink / Bücher
1
The journal of services marketing
1
Web 2.0 : neue Perspektiven für Marketing und Medien
1
more ...
less ...
Source
All
ECONIS (ZBW)
34
Showing
1
-
10
of
34
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
2
Charting value creation strategies B2B salespeople use throughout the sales process : learning from social media influencers
Cheng, Zixuan Mia
;
Plangger, Kirk
;
Cai, Feng
;
Campbell, …
- In:
European journal of marketing
57
(
2023
)
3
,
pp. 718-744
Persistent link: https://www.econbiz.de/10014226003
Saved in:
3
Managing the tensions in marketer-influencer relationships
McMullan, Kylie
;
Laurell, Christofer
;
Pitt, Leyland F.
- In:
Business horizons
65
(
2022
)
5
,
pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
Saved in:
4
When employees speak as they like : bad mouthing in social media
Ivens, Stefan
;
Schaarschmidt, Mario
;
Könsgen, Raoul
- In:
Corporate reputation review
24
(
2021
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012433556
Saved in:
5
Digital war for talent : how profile reputations on company rating platforms drive job seekers' application intentions
Schaarschmidt, Mario
;
Walsh, Gianfranco
;
Ivens, Stefan
- In:
Journal of vocational behavior
131
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013271229
Saved in:
6
Social media-driven antecedents and consequences of employees' awareness of their impact on corporate reputation
Schaarschmidt, Mario
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 718-726
Persistent link: https://www.econbiz.de/10012288095
Saved in:
7
Good citizen, good ambassador? : linking employees' reputation perceptions with supportive behavior on Twitter
Schaarschmidt, Mario
;
Könsgen, Raoul
- In:
Journal of business research : JBR
117
(
2020
),
pp. 754-763
Persistent link: https://www.econbiz.de/10012288098
Saved in:
8
Cross-cultural assessment of a short scale to measure employees' company reputation-related social media competence
Walsh, Gianfranco
;
Schaarschmidt, Mario
;
Teng, Lefa
- In:
Corporate reputation review : an international journal
23
(
2020
)
2
,
pp. 78-91
Persistent link: https://www.econbiz.de/10012296147
Saved in:
9
Arbeitgeberreputation und Mitarbeiterverhalten in sozialen Netzwerken : was treibt social media Nutzerverhalten im Unternehmenskontext?
Eberz, Sebastian
;
Schaarschmidt, Mario
;
Ivens, Stefan
; …
-
2016
Persistent link: https://www.econbiz.de/10011475584
Saved in:
10
Online-Reputationskompetenz von Mitarbeitern : mit Social-Media-Reputationsmanagement das Unternehmensimage stärken
Schaarschmidt, Mario
(
ed.
);
Walsh, Gianfranco
(
ed.
); …
-
2019
Persistent link: https://www.econbiz.de/10011982482
Saved in:
1
2
3
4
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->