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Search: subject:"Social Web"
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Social Web
85
Social web
85
Consumer behaviour
41
Konsumentenverhalten
41
Internet marketing
24
Online-Marketing
24
Viral marketing
19
Virales Marketing
19
Web 2.0 technologies
14
Web 2.0-Technologien
14
social media
14
Brand management
13
Markenführung
13
Beziehungsmarketing
12
Relationship marketing
12
Brand image
10
Markenimage
10
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Virtuelle Realität
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9
Personality psychology
9
Persönlichkeitspsychologie
9
Werbung
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5
Informationsverbreitung
5
Kundenintegration
5
Motivation
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artificial intelligence
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virtual reality
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Sauer, Nicola E.
4
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Ruyter, Ko de
3
Thomas, Veronica L.
3
Anlamlier, Eda
2
Buhalis, Dimitrios
2
Calabuig Moreno, Ferran
2
Cuomo, Maria Teresa
2
De Angelis, Matteo
2
Dolen, Willemijn M. van
2
Festa, Giuseppe
2
Giordano, Alex
2
Gustafsson, Anders
2
Krishen, Anjala S.
2
Mahr, Dominik
2
Metallo, Gerardino
2
Oghazi, Pejvak
2
Pitt, Leyland F.
2
Pozharliev, Rumen
2
Tortora, Debora
2
Veloutsou, Cleopatra
2
Wiertz, Caroline
2
Wirtz, Jochen
2
Aboulnasr, Khaled
1
Acikgoz, Fulya
1
Agarwal, James
1
Ahn, Sun Joo
1
Akdim, Khaoula
1
Alalwan, Ali A.
1
Alguezaui, Salma
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Ameen, Nisreen
1
Arnould, Eric J.
1
Añó Sanz, Vicente
1
Badenes-Rocha, Alberto
1
Badrinarayanan, Vishag A.
1
Balabanis, George
1
Balakrishnan, Janarthanan
1
Ballestar, María Teresa
1
Baltas, George
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Psychology & marketing
Journal of business research : JBR
455
Technological forecasting & social change : an international journal
241
Journal of retailing and consumer services
220
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
212
SpringerLink / Bücher
197
Information systems research : ISR
151
International journal of internet marketing and advertising : IJIMA
146
Journal of management information systems : JMIS
127
Tourism management : research, policies, practice
116
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
105
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
105
Industrial marketing management : the international journal for industrial and high-tech firms
94
Springer eBook Collection
91
Business horizons
90
International journal of business information systems : IJBIS
90
International journal of advertising : the review of marketing communications
87
Journal of marketing communications
83
Management science : journal of the Institute for Operations Research and the Management Sciences
83
International journal of hospitality management
82
Electronic commerce research
81
Management information systems : mis quarterly
79
Journal of internet commerce
77
Journal of travel and tourism marketing
75
Journal of marketing management : MM
72
Journal of promotion management : innovations in planning and applied research
72
HMD : Praxis der Wirtschaftsinformatik
70
Journal of information & knowledge management : JIKM
68
The journal of product & brand management
68
Cogent business & management
67
The journal of brand management : an international journal
67
Journal of electronic commerce research : JECR
66
International journal of electronic commerce : IJEC
65
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
64
International journal of technology marketing : IJTMkt
63
Journal of marketing
62
International journal of electronic marketing and retailing : IJEMR
61
International journal of networking and virtual organisations : IJNVO
61
Journal of advertising research
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
57
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ECONIS (ZBW)
94
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94
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1
Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang
;
Larimo, Jorma
;
Leonidou, Leonidas C.
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
Saved in:
2
How social media influencer collaborations are perceived by consumers
Thomas, Veronica L.
;
Fowler, Kendra
;
Taheran, Faegheh
- In:
Psychology & marketing
41
(
2024
)
1
,
pp. 168-183
Persistent link: https://www.econbiz.de/10014467483
Saved in:
3
Meta-analysis of social media influencer impact : key antecedents and theoretical foundations
Han, Jiseon
;
Balabanis, George
- In:
Psychology & marketing
41
(
2024
)
2
,
pp. 394-426
Persistent link: https://www.econbiz.de/10014467579
Saved in:
4
Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn
;
Pavlopoulou, Ismini
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
Saved in:
5
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan
;
Zadeh, Maryam Memar
;
Haggerty, Nicole
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Saved in:
6
Luxury is what you say : analyzing electronic word-of-mouth marketing of luxury products using artificial intelligence and machine learning
Oc, Yusuf
;
Plangger, Kirk
;
Sands, Sean
;
Campbell, Colin L.
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1704-1719
Persistent link: https://www.econbiz.de/10014338319
Saved in:
7
Matching digital companions with customers : the role of perceived similarity
Gelbrich, Katja
;
Kerath, Alina
;
Chun, HaeEun Helen
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2291-2305
Persistent link: https://www.econbiz.de/10014432400
Saved in:
8
Social isolation and social anxiety as drivers of Generation Z's willingness to share personal information on social media
Lyngdoh, Teidorlang
;
El-Manstrly, Dahlia
;
Jeesha, Krishnan
- In:
Psychology & marketing
40
(
2023
)
1
,
pp. 5-26
Persistent link: https://www.econbiz.de/10013465205
Saved in:
9
Effects of voice assistant recommendations on consumer behavior
Flavián Blanco, Carlos
;
Akdim, Khaoula
;
Casaló, Luis V.
- In:
Psychology & marketing
40
(
2023
)
2
,
pp. 328-346
Persistent link: https://www.econbiz.de/10014290680
Saved in:
10
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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