//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pitt, Leyland F."
~subject:"Advertising industry"
~subject:"Collective action"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Social Web"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising industry
Collective action
Social Web
19
Social web
19
Internet marketing
7
Online-Marketing
7
Advertising
5
Werbung
5
Advertising effects
3
Brand management
3
Markenführung
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
B-to-B-Marketing
2
Bibliometrics
2
Bibliometrie
2
Business-to-business marketing
2
Consumer behaviour
2
Creativity
2
Internet
2
Konsumentenverhalten
2
Kreativität
2
Luxury goods
2
Luxusgüter
2
Marketing management
2
Marketingmanagement
2
Social media
2
Stakeholder
2
Wein
2
Wine
2
Artificial intelligence
1
B2B brand engagement
1
B2B relationships
1
B2B sales
1
B2B salespeople
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Branding strategy
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Pitt, Leyland F.
Halberstam, Yosh
4
Campante, Filipe R.
3
Durante, Ruben
3
Enikolopov, Ruben
3
Knight, Brian G.
3
Makarin, Alexey
3
Petrova, Maria
3
Tesei, Andrea
3
Agarwal, Nitin
2
Berthon, Pierre R.
2
Harris, Colin
2
Lim, Merlyna
2
Qin, Bei
2
Strömberg, David
2
Wigand, Rolf T.
2
Wu, Yanhui
2
Zhu, Feng
2
Albu, Oana Brindusa
1
Bathini, Dharma Raju
1
Brenner, Steffen
1
Broek, Tijs van den
1
Böck, Stefan
1
Campbell, Colin
1
Cramer, Peter
1
Daassi, Mohamed
1
Dickinson-Delaporte, Sonia
1
Dolata, Ulrich
1
Drenner, Sara
1
Duan, Wenjing
1
Ebersbach, Anja
1
Edelman, Linda
1
Ehrenhard, Michel L.
1
Etter, Michael
1
Favier, Marc
1
Fergusson, Leopoldo
1
Fieseler, Christian
1
Glaser, Markus
1
Groen, Aard
1
Gullberg, Cecilia
1
more ...
less ...
Published in...
All
Business horizons
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Social media revolutions : the influence of secondary stakeholders
Jurgens, Michele
;
Berthon, Pierre R.
;
Edelman, Linda
; …
- In:
Business horizons
59
(
2016
)
2
,
pp. 129-136
Persistent link: https://www.econbiz.de/10011451862
Saved in:
2
Tracking back-talk in consumer-generated advertising : an analysis of two interpretative approaches
Campbell, Colin
;
Pitt, Leyland F.
;
Parent, Michael
; …
- In:
Journal of advertising research
51
(
2011
)
1
,
pp. 224-238
Persistent link: https://www.econbiz.de/10009127057
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->