Brennan, Linda; Previte, Josephine; Fry, Marie-Louise - In: Journal of Social Marketing 6 (2016) 3, pp. 219-239
Purpose Addressing calls for broadening social marketing thinking beyond “individualistic” parameters, this paper aims … logic as the foundation for future social marketing theory and practice. Taking this approach to social market change … (and/or destruction) within a social marketing system to facilitate collaboration and interaction across a network of …