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~person:"Lee, Nancy R."
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Social marketing
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Lee, Nancy R.
Rundle-Thiele, Sharyn
48
Kubacki, Krzysztof
38
Kotler, Philip
32
Gordon, Ross
28
Brennan, Linda
27
Hastings, Gerard
22
Domegan, Christine
21
Previte, Josephine
21
Russell-Bennett, Rebekah
21
Sunstein, Cass R.
20
Dietrich, Timo
17
French, Jeff
17
Parker, Lukas
16
Binney, Wayne
14
Lefebvre, R. Craig
14
Andreasen, Alan R.
13
Aleti, Torgeir
12
Eagle, Lynne C.
12
Murphy, Maurice
12
Nguyen, Dang
12
Parkinson, Joy
12
Fry, Marie-Louise
11
McHugh, Patricia
11
Schuster, Lisa
11
Wymer, Walter
11
Kennedy, Ann-Marie
10
Zainuddin, Nadia
10
Alves, Helena
9
Deshpande, Sameer
9
Reisch, Lucia A.
9
Cadario, Romain
8
Chandon, Pierre
8
Cismaru, Magdalena
8
Dibb and Marylyn Carrigan, Sally
8
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8
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Social marketing for public health : global trends and success stories
2
European journal of marketing
1
International review on public and non-profit marketing
1
Journal of Social Marketing
1
Segmentation in social marketing : process, methods and application
1
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ECONIS (ZBW)
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1
The
social
marketing
paradox : challenges and opportunities for the discipline
Akbar, M. Bilal
;
Foote, Liz
;
Lawson, Alison
;
French, Jeff
; …
- In:
International review on public and non-profit marketing
19
(
2022
)
2
,
pp. 367-389
Persistent link: https://www.econbiz.de/10013268087
Saved in:
2
Social
marketing
: behavior change for good
Lee, Nancy R.
;
Kotler, Philip
;
Colehour, Julie
-
2024
-
Seventh edition
Persistent link: https://www.econbiz.de/10014414152
Saved in:
3
Success in
social
marketing
: 100 case studies from around the globe
Lee, Nancy R.
;
Kotler, Philip
-
2022
Persistent link: https://www.econbiz.de/10014022388
Saved in:
4
Social
marketing
: behavior change for social good
Lee, Nancy R.
;
Kotler, Philip
-
2020
-
Sixth edition
Persistent link: https://www.econbiz.de/10011923319
Saved in:
5
50 years of
social
marketing
: seeding solutions for the future
Dietrich, Timo
;
Hurley, Erin
;
Carins, Julia
;
Kassirer, Jay
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1434-1463
Persistent link: https://www.econbiz.de/10013350968
Saved in:
6
How and why segmentation improves ROI
Lee, Nancy R.
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 61-74)
.
2017
Persistent link: https://www.econbiz.de/10011557890
Saved in:
7
Social
marketing
: changing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2016
-
5. ed.
Persistent link: https://www.econbiz.de/10013548164
Saved in:
8
Reducing tobacco use in the United States : a public health success story ... so far
Lee, Nancy R.
- In:
Social marketing for public health : global trends and …
,
(pp. 31-55)
.
2011
Persistent link: https://www.econbiz.de/10003941589
Saved in:
9
Tuberculosis : keys to success in Peru
Lee, Nancy R.
- In:
Social marketing for public health : global trends and …
,
(pp. 107-125)
.
2011
Persistent link: https://www.econbiz.de/10003941601
Saved in:
10
Social
marketing
: influencing behaviors for good
Lee, Nancy R.
;
Kotler, Philip
-
2011
-
4. ed.
Persistent link: https://www.econbiz.de/10009408016
Saved in:
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