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Search: subject:"Social marketing"
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Social marketing
1,274
Social Marketing
1,218
Konsumentenverhalten
269
Consumer behaviour
267
Soziomarketing
218
social marketing
192
USA
121
Behavioral economics
117
United States
116
Verhaltensökonomik
116
Gesundheitsvorsorge
106
Marketing
103
Werbewirkung
103
Advertising effects
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Preventive care
102
Marketingmanagement
88
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86
Corporate social responsibility
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Theorie
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Social web
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Jugendliche
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Australia
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Feldforschung
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Rundle-Thiele, Sharyn
39
Kotler, Philip
32
Kubacki, Krzysztof
32
Brennan, Linda
22
Lee, Nancy R.
21
Sunstein, Cass R.
20
Domegan, Christine
18
Hastings, Gerard
18
Dietrich, Timo
16
Previte, Josephine
16
Gordon, Ross
15
Binney, Wayne
14
Parker, Lukas
14
Russell-Bennett, Rebekah
14
Andreasen, Alan R.
13
Aleti, Torgeir
12
Eagle, Lynne C.
12
Murphy, Maurice
12
Nguyen, Dang
12
Lefebvre, R. Craig
11
Alves, Helena
9
Deshpande, Sameer
9
French, Jeff
9
Fry, Marie-Louise
9
McHugh, Patricia
9
Reisch, Lucia A.
9
Wymer, Walter
9
Cadario, Romain
8
Chandon, Pierre
8
Dimant, Eugen
8
Parkinson, Joy
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Cismaru, Magdalena
7
Cornelissen, Gert
7
Dibb, Sally
7
Galan-Ladero, M. Mercedes
7
Kennedy, Ann-Marie
7
Knox, Kathy
7
Pang, Bo
7
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Economics Research, World Bank Group
80
World Bank
52
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
43
National Bureau of Economic Research
7
Springer Fachmedien Wiesbaden
6
Université Paris-Dauphine (Paris IX)
3
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
3
Herbert von Halem Verlag
2
Institut für Social Marketing <Stuttgart>
2
International Monetary Fund (IMF)
2
Schweizerische Landeskonferenz für Sozialwesen
2
Stiftung Familienunternehmen
2
Vodafone Stiftung Deutschland
2
Academy of Marketing Science
1
Academy of Marketing Science / World Marketing Congress <23., 2023, Canterbury>
1
Agricultural and Applied Economics Association - AAEA
1
American Marketing Association
1
Arbeitsgemeinschaft Vorarlberger Erwachsenenbildung
1
Arbeitsgemeinschaft für Marketing / Arbeitskreis Hochschulmarketing
1
Berliner Kommunikations-Forum
1
De Gruyter Oldenbourg
1
Econ Verlag
1
Economics Department, Queen's University
1
Edward Elgar Publishing
1
Faculdade de Economia, Universidade do Porto
1
Gemeinschaftswerk der Evangelischen Publizistik / Fachbereich Werbung und Public Relations
1
Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues - GEWISOLA
1
Gesellschaft für Ökologische Kommunikation mbH
1
Helmut-Schmidt-Universität
1
IGI Global
1
Institut für Deutsches und Europäisches Parteienrecht und Parteienforschung
1
Institut für Medienentwicklung und Kommunikation <Frankfurt, Main>
1
International Monetary Fund
1
Internationales Wissenschaftsforum Heidelberg
1
Nudging - A Lawyer's Problem? <Veranstaltung> <2015, Online>
1
Peter Lang AG
1
Peter Lang GmbH
1
Philippine Institute for Development Studies (PIDS), Government of the Philippines
1
Ruhr-Universität Bochum
1
Springer Nature Switzerland AG
1
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Apas Papers
43
International review on public and non-profit marketing
39
Journal of business research : JBR
39
Journal of social marketing : JSOCM
39
Journal of nonprofit & public sector marketing
35
World Bank Other Operational Studies
35
Journal of marketing management : MM
32
Health marketing quarterly
31
World Bank Publications
28
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
Social marketing for public health : global trends and success stories
14
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Policy Research Working Paper Series
11
Psychology & marketing
11
Segmentation in social marketing : process, methods and application
11
International Review on Public and Nonprofit Marketing
10
SpringerLink / Bücher
10
International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
7
NBER Working Paper
7
NBER working paper series
7
The Sage library in marketing
7
The journal of services marketing
7
Working papers in economics
7
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Source
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ECONIS (ZBW)
1,347
RePEc
208
USB Cologne (EcoSocSci)
96
EconStor
13
BASE
4
OLC EcoSci
1
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41
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Date (oldest first)
41
Increasing vaccination intention in pandemic times : a
social
marketing
perspective
Wassler, Philipp
;
Del Chiappa, Giacomo
;
Nguyen, Thi Hong Hai
- In:
Italian journal of marketing : ITJM
2022
(
2022
)
1
,
pp. 37-58
Persistent link: https://www.econbiz.de/10013173034
Saved in:
42
Empowerment in
social
marketing
: systematic review and critical reflection
Kamin, Tanja
;
Kubacki, Krzysztof
;
Atanasova, Sara
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1104-1136
Persistent link: https://www.econbiz.de/10013466497
Saved in:
43
Can nudging only get you so far? : testing for nudge combination effects
Howley, Peter
;
Ocean, Neel
- In:
European review of agricultural economics
49
(
2022
)
5
,
pp. 1086-1112
Persistent link: https://www.econbiz.de/10013459899
Saved in:
44
Constructing the food waste issue on social media : a discursive
social
marketing
approach
Sutinen, Ulla-Maija
;
Närvänen, Elina
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
3/4
,
pp. 219-247
Persistent link: https://www.econbiz.de/10013206531
Saved in:
45
Can nudges save lives?
Ōtake, Fumio
- In:
The Japanese economic review : the journal of the …
73
(
2022
)
2
,
pp. 245-268
Persistent link: https://www.econbiz.de/10013273962
Saved in:
46
A
social
marketing
strategy to promote preconception care : development of the Woke Women strategy
Maas, Veronique Y. F.
;
Blanchette, Lyne M. G.
;
Amstel, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10013274444
Saved in:
47
Fear vs humor appeals : a comparative study of children's responses to anti-smoking advertisements
Nicolini, Valentina
;
Cassia, Fabio
- In:
Asia-Pacific journal of business administration
14
(
2022
)
2
,
pp. 166-184
Persistent link: https://www.econbiz.de/10013287990
Saved in:
48
Healthy, nudged, and wise : experimental evidence on the role of information salience in reducing tobacco intake
Fakir, Adnan M. S.
;
Bharati, Tushar
- In:
Health economics
31
(
2022
)
6
,
pp. 1129-1166
Persistent link: https://www.econbiz.de/10013279317
Saved in:
49
Social entrepreneurs in service : motivations and types
Samuelsson, Peter
;
Witell, Lars
- In:
The journal of services marketing
36
(
2022
)
9
,
pp. 27-40
Persistent link: https://www.econbiz.de/10013542863
Saved in:
50
Nudging green preferences : evidence from a laboratory experiment
Permana, Yudistira
;
Sanjaya, Muhammad Ryan
- In:
Journal of international commerce, economics and policy
13
(
2022
)
2
,
pp. 1-40
Persistent link: https://www.econbiz.de/10013370805
Saved in:
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