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~person:"Dietrich, Timo"
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Social marketing
15
Social Marketing
13
Market segmentation
6
Marktsegmentierung
6
Marketing
4
social marketing
3
Adolescents
2
Alcohol
2
Consumer behaviour
2
Gesundheitsvorsorge
2
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2
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social media
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Binge drinking
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Edutainment
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17
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Dietrich, Timo
Rundle-Thiele, Sharyn
48
Kubacki, Krzysztof
38
Kotler, Philip
32
Gordon, Ross
28
Brennan, Linda
27
Hastings, Gerard
22
Lee, Nancy R.
22
Domegan, Christine
21
Previte, Josephine
21
Russell-Bennett, Rebekah
21
Sunstein, Cass R.
20
French, Jeff
17
Parker, Lukas
16
Binney, Wayne
14
Lefebvre, R. Craig
14
Andreasen, Alan R.
13
Aleti, Torgeir
12
Eagle, Lynne C.
12
Murphy, Maurice
12
Nguyen, Dang
12
Parkinson, Joy
12
Fry, Marie-Louise
11
McHugh, Patricia
11
Schuster, Lisa
11
Wymer, Walter
11
Kennedy, Ann-Marie
10
Zainuddin, Nadia
10
Alves, Helena
9
Deshpande, Sameer
9
Reisch, Lucia A.
9
Cadario, Romain
8
Chandon, Pierre
8
Cismaru, Magdalena
8
Dibb and Marylyn Carrigan, Sally
8
Dibb, Sally
8
Dimant, Eugen
8
Drennan, Judy
8
Mulcahy, Rory
8
Pang, Bo
8
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Segmentation in social marketing : process, methods and application
4
Journal of social marketing : JSOCM
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Contemporary issues in social marketing
1
European journal of marketing
1
Health marketing quarterly
1
International journal of market research
1
Journal of Social Marketing
1
Journal of business research : JBR
1
Journal of strategic marketing
1
SpringerLink / Bücher
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
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ECONIS (ZBW)
16
Other ZBW resources
1
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1
The multi-actor perspective of engagement on social media
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
International journal of market research
64
(
2022
)
1
,
pp. 19-37
Persistent link: https://www.econbiz.de/10012794295
Saved in:
2
BUILD: a five-step process to develop theory-driven
social
marketing
interventions
Van Hierden, Yannick
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 473-494
Persistent link: https://www.econbiz.de/10013440605
Saved in:
3
Co-creating and evaluating
social
marketing
programs : a living lab approach
Saleme, Pamela
;
Dietrich, Timo
;
Pang, Bo
;
Parkinson, Joy
- In:
Journal of social marketing : JSOCM
13
(
2023
)
3
,
pp. 399-418
Persistent link: https://www.econbiz.de/10014311990
Saved in:
4
Integrating theory in co-design : an abductive approach
Hurley, Erin
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10012668404
Saved in:
5
Challenges in conducting
social
marketing
-based alcohol prevention trials in schools
Stock, Christiane
;
Dietrich, Timo
;
Vallentin-Holbech, Lotte
- In:
Stakeholder involvement in social marketing : …
,
(pp. 72-88)
.
2021
Persistent link: https://www.econbiz.de/10012419442
Saved in:
6
50 years of
social
marketing
: seeding solutions for the future
Dietrich, Timo
;
Hurley, Erin
;
Carins, Julia
;
Kassirer, Jay
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1434-1463
Persistent link: https://www.econbiz.de/10013350968
Saved in:
7
Is social media a panacea for
social
marketing
communication? : a scoping review
Shawky, Sara
;
Kubacki, Krzysztof
;
Dietrich, Timo
; …
- In:
Health marketing quarterly
39
(
2022
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10013417450
Saved in:
8
Generating consumer insights into physical activity patterns for three different segments
Kitunen, Anna
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
; …
- In:
Journal of strategic marketing
26
(
2018
)
2
,
pp. 188-202
Persistent link: https://www.econbiz.de/10011861445
Saved in:
9
Segmentation in
social
marketing
: process, methods and application
Dietrich, Timo
(
ed.
);
Rundle-Thiele, Sharyn
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011521717
Saved in:
10
Segmentation in
social
marketing
: why we should do it more often that we currently do
Kubacki, Krzysztof
;
Dietrich, Timo
;
Rundle-Thiele, Sharyn
- In:
Segmentation in social marketing : process, methods and …
,
(pp. 1-6)
.
2017
Persistent link: https://www.econbiz.de/10011557761
Saved in:
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