Search Results - subject:"Source credibility theory"

The role of perceived religiosity in strengthening celebrity endorser's credibility dimensions

Silalahi, Sahat Aditua Fandhitya; Fachrurazi, Fachrurazi; … - In: Cogent Business & Management 8 (2021) 1, pp. 1-20

between dimensions in source credibility theory and consumers' purchase intention. A self-administered survey was conducted …

Persistent link: https://www.econbiz.de/10012657389

The role of perceived religiosity in strengthening celebrity endorser’s credibility dimensions

Silalahi, Sahat Aditua Fandhitya; Fachrurazi, Fachrurazi; … - In: Cogent business & management 8 (2021) 1, pp. 1-20

between dimensions in source credibility theory and consumers’ purchase intention. A self-administered survey was conducted …

Persistent link: https://www.econbiz.de/10012631363

Social media influencers : an effective marketing approach?

Ooi, Keng-Boon; Lee, Voon-Hsien; Hew, Jun-Jie; Leong, … - In: Journal of business research : JBR 160 (2023), pp. 1-15

Persistent link: https://www.econbiz.de/10014294788

How does social media influencer credibility blow the promotional horn? : a dual mediation model

Shoukat, Muhammad Haroon; Selem, Kareem M.; Shah, Syed Asim - In: Journal of relationship marketing : innovations and … 22 (2023) 3, pp. 172-201

Persistent link: https://www.econbiz.de/10014320678

Examining the mediating effects of sincerity and credibility in crisis communication strategies

Boman, Courtney D.; Schneider, Erika J.; Akin, Heather - In: Corporate Communications: An International Journal 29 (2023) 4, pp. 550-566

Purpose This study aims to explore how source type can influence organizational assets proposed by source credibility … theory (SCT) when paired with matched situational crisis communication theory (SCCT) strategies for accidental, preventable …

Persistent link: https://www.econbiz.de/10015341908

The effects of audit committee ties and industry expertise on investor judgments : extending Source Credibility Theory

Cohen, Jeffrey; Gaynor, Lisa Milici; Krishnamoorthy, Ganesh - In: Accounting, organizations and society : an … 102 (2022), pp. 1-17

Persistent link: https://www.econbiz.de/10013455930