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~isPartOf:"Journal of marketing management : MM"
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Social Marketing
25
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Journal of marketing management : MM
Journal of nonprofit & public sector marketing
72
International review on public and non-profit marketing
62
International journal of nonprofit and voluntary sector marketing
58
Journal of business research : JBR
44
International journal of nonprofit & voluntary sector marketing
35
Journal of social marketing : JSOCM
33
Health marketing quarterly
32
Journal of marketing for higher education
30
The SAGE handbook of social marketing
25
Nonprofit marketing : sectoral applications
21
Journal of advertising : official publication of the American Academy of Advertising
17
European journal of marketing : EJM
16
Australasian marketing journal
15
Journal of macromarketing : examining the interactions among markets, marketing, and society
15
Journal of philanthropy and marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Psychology & marketing
15
Social marketing and behaviour change : models, theory and applications
15
SpringerLink / Bücher
15
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
14
Social marketing for public health : global trends and success stories
14
The evolution of nonprofit marketing
14
Journal of marketing communications
13
Macro-social marketing insights : systems thinking for wicked problems
13
Kompendium Kulturmarketing : Handbuch für Studium und Praxis
12
Nonprofit management & leadership
12
The Routledge companion to nonprofit marketing
12
Working paper / National Bureau of Economic Research, Inc.
12
Contemporary issues in social marketing
11
Europäische Hochschulschriften / 5
11
Nonprofit and voluntary sector quarterly
11
Segmentation in social marketing : process, methods and application
11
International journal of advertising : the quarterly review of marketing communications
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Journal of advertising research
8
Journal of marketing
8
Marketing theory
8
Journal of consumer behaviour : an international research review
7
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ECONIS (ZBW)
28
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1
The roles of the private and public sectors in poverty reduction
Karnani, Aneel Gobindram
- In:
Journal of marketing management : MM
33
(
2017
)
17/18
,
pp. 1585-1592
Persistent link: https://www.econbiz.de/10011854424
Saved in:
2
Seek or destroy? : examining value creation and destruction in behaviour maintenance in social marketing
Zainuddin, Nadia
;
Dent, Kendall
;
Tam, Leona
- In:
Journal of marketing management : MM
33
(
2017
)
5/6
,
pp. 348-374
Persistent link: https://www.econbiz.de/10011709132
Saved in:
3
Strategic social marketing to foster gender equality in Indonesia
Martam, Irma
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1174-1182
Persistent link: https://www.econbiz.de/10011610958
Saved in:
4
Social marketing : throughts form an empathetic outsider
Bakan, Joel
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1183-1189
Persistent link: https://www.econbiz.de/10011610963
Saved in:
5
Social marketing and big social change : personal social marketing insights form a complex system obesity prevention intervention
Venturini, Roberto
- In:
Journal of marketing management : MM
32
(
2016
)
11/12
,
pp. 1190-1199
Persistent link: https://www.econbiz.de/10011610966
Saved in:
6
Reducing household water consumption : a social marketing approach
Lowe, Ben
;
Lynch, David
;
Lowe, Julian F.
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 378-408
Persistent link: https://www.econbiz.de/10010512563
Saved in:
7
An enviromental social marketing intervention among employees : assessing attitude and behaviour change
Gregory-Smith, Diana
;
Manika, Danae
;
Graham, Sonja
- In:
Journal of marketing management : MM
31
(
2015
)
3/4
,
pp. 336-377
Persistent link: https://www.econbiz.de/10010512564
Saved in:
8
From elicitation to consumption : assessing the longitudinal effectiveness of negative emotional appeals in social marketing
Antonetti, Paolo
;
Baines, Paul
;
Walker, Lorna
- In:
Journal of marketing management : MM
31
(
2015
)
9/10
,
pp. 940-969
Persistent link: https://www.econbiz.de/10011405171
Saved in:
9
Competition and its influence on consumer decision making in social marketing
Schuster, Lisa
- In:
Journal of marketing management : MM
31
(
2015
)
11/12
,
pp. 1333-1352
Persistent link: https://www.econbiz.de/10011405261
Saved in:
10
Framing social marketing as a system of intraction : a neo-institutional approach to alcohol ebstinence
Cherrier, Hélène
;
Gurrieri, Lauren
- In:
Journal of marketing management : MM
30
(
2014
)
7/8
,
pp. 607-633
Persistent link: https://www.econbiz.de/10010375851
Saved in:
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