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~person:"Previte, Josephine"
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Social Marketing
15
Social marketing
15
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Alcohol consumption
3
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Previte, Josephine
Kotler, Philip
36
Rundle-Thiele, Sharyn
33
Kubacki, Krzysztof
26
Brennan, Linda
22
Sunstein, Cass R.
20
Lee, Nancy R.
19
Hastings, Gerard
18
Andreasen, Alan R.
16
Klein, Armin
15
Wymer, Walter
15
Gordon, Ross
14
Parker, Lukas
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Binney, Wayne
13
Dietrich, Timo
13
Aleti, Torgeir
12
Nguyen, Dang
12
Russell-Bennett, Rebekah
12
Sargeant, Adrian
12
Helmig, Bernd
11
Lefebvre, R. Craig
11
Deshpande, Sameer
10
Domegan, Christine
10
Eagle, Lynne C.
10
Bruhn, Manfred
9
Dolnicar, Sara
9
French, Jeff
9
Fry, Marie-Louise
9
Reisch, Lucia A.
9
Cadario, Romain
8
Chandon, Pierre
8
Cismaru, Magdalena
8
Dimant, Eugen
8
Tweneboah-Koduah, Ernest Yaw
8
Warlop, Luk
8
Basil, Debra Z.
7
Bennett, Roger
7
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7
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Australasian marketing journal
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing management : MM
2
Contemporary issues in social marketing
1
European journal of marketing : EJM
1
Health marketing quarterly
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
Social marketing and behaviour change : models, theory and applications
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Stakeholder involvement in social marketing : challenges and approaches to engagement
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ECONIS (ZBW)
15
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1
Engaging dissensus : innovating social change
Fry, Marie-Louise
;
Brennan, Linda
;
Previte, Josephine
- In:
Stakeholder involvement in social marketing : …
,
(pp. 89-107)
.
2021
Persistent link: https://www.econbiz.de/10012419626
Saved in:
2
Collaborative systems thinking for social change
Previte, Josephine
;
Pomfret, Liam
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 169-192)
.
2020
Persistent link: https://www.econbiz.de/10012112247
Saved in:
3
Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
4
Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine
;
Fry, Marie-Louise
;
Drennan, Judy
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
Saved in:
5
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
6
The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour
Fry, Marie-Lousie
;
Dreenan, Judy
;
Previte, Josephine
; …
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 551-570
Persistent link: https://www.econbiz.de/10010376927
Saved in:
7
Neoliberalism and managed health : fallacies, façades and inadvertent effects
Gurrieri, Lauren
;
Previte, Josephine
;
Brace-Govan, Jan
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 532-538
Persistent link: https://www.econbiz.de/10010467236
Saved in:
8
Case study: meso-macro level theory : DrinkWise ; investing in generational social change
Previte, Josephine
;
Brennan, Linda
;
Scott, John
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 156-175)
.
2014
Persistent link: https://www.econbiz.de/10010477258
Saved in:
9
A services approach to social marketing programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
10
Women’s bodies as sites of control : inadvertent stigma and exclusion in social marketing
Gurrieri, Lauren
;
Previte, Josephine
;
Brace-Govan, Jan
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10009756536
Saved in:
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