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~person:"Randle, Melanie"
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Randle, Melanie
Kotler, Philip
36
Rundle-Thiele, Sharyn
33
Kubacki, Krzysztof
26
Brennan, Linda
22
Sunstein, Cass R.
20
Lee, Nancy R.
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Andreasen, Alan R.
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Previte, Josephine
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Lefebvre, R. Craig
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Deshpande, Sameer
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Bruhn, Manfred
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Dolnicar, Sara
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French, Jeff
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Fry, Marie-Louise
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Reisch, Lucia A.
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Chandon, Pierre
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Dimant, Eugen
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Warlop, Luk
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Journal of nonprofit & public sector marketing
3
Australasian marketing journal
1
Journal of advertising research
1
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1
The journal of brand management : an international journal
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ECONIS (ZBW)
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Social marketing benchmark criteria use in health behaviour change interventions in pacific islands populations : a systematic review
Ryan, Sarah T.
;
Kariippanon, Katharina Elisabeth
; …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 124-153
Persistent link: https://www.econbiz.de/10013274416
Saved in:
2
Framing advertisement to elicit positive emotions and attract foster carers : an investigation into the effects of advertising on high-cognitive-elaboration donations
Randle, Melanie
;
Miller, Leonie
;
Stirling, Joanna
; …
- In:
Journal of advertising research
56
(
2016
)
4
,
pp. 456-469
Persistent link: https://www.econbiz.de/10011628659
Saved in:
3
Understanding the Australian environmental volunteering market : a basis for behavioural change and a sustainable future
Randle, Melanie
;
Dolnicar, Sara
- In:
Australasian marketing journal
17
(
2009
)
4
,
pp. 192-203
Persistent link: https://www.econbiz.de/10003901754
Saved in:
4
Competition or collaboration? : the effect of non-profit brand image on volunteer recruitment strategy
Randle, Melanie
;
Leisch, Friedrich
;
Dolnicar, Sara
- In:
The journal of brand management : an international journal
20
(
2012/13
)
8
,
pp. 689-704
Persistent link: https://www.econbiz.de/10010197486
Saved in:
5
Attracting volunteers in highly multicultural societies : a marketing challenge
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
24
(
2012
)
4
,
pp. 351-369
Persistent link: https://www.econbiz.de/10009714684
Saved in:
6
Not just any volunteers : segmenting the market to attract the high contributors
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
3
,
pp. 271-282
Persistent link: https://www.econbiz.de/10003893353
Saved in:
7
Does cultural background affect volunteering behavior?
Randle, Melanie
;
Dolnicar, Sara
- In:
Journal of nonprofit & public sector marketing
21
(
2009
)
2
,
pp. 225-247
Persistent link: https://www.econbiz.de/10003856823
Saved in:
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