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~person:"Hofmaier, Richard"
~subject:"Innovation management"
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Innovation management
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Hofmaier, Richard
Löfsten, Hans
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Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
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ECONIS (ZBW)
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Erfolgsstrategien in der Investitionsgüterindustrie
Hofmaier, Richard
(
ed.
)
-
1995
Persistent link: https://www.econbiz.de/10000542418
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2
I+T-Marketing als Schnittstellenmanagement und zielgerichtetes "Simultaneous Product Development"
Hofmaier, Richard
- In:
Investitionsgüter- und High-Tech-Marketing (ITM) : …
,
(pp. 287-303)
.
1993
Persistent link: https://www.econbiz.de/10003390345
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