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~subject:"Marketing management"
~subject:"Portfolio selection"
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Marketing management
Portfolio selection
Strategic business unit
225
Strategisches Geschäftsfeld
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135
Deutschland
101
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89
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2
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1
Albrecht, Peter
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1
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1
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1
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1
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1
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Acta Universitatis Oeconomicae Helsingiensis / A
1
Bank-Archiv : Zeitschrift für das gesamte Bank- und Börsenwesen : journal of banking and financial research
1
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Journal of small business and enterprise development
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Journal of the Academy of Marketing Science
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Mannheimer Vorträge zur Versicherungswissenschaft
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Marketing von Solutions : innovative Ansätze und Best Practices
1
Reihe Wirtschaftswissenschaften
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1
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1
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1
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1
THEXIS-Fachbuch
1
The Wiley guide to managing projects
1
The Wiley guide to project, program & portfolio management
1
The Wiley guides to the management of projects
1
The profit impact of marketing strategy project : retrospect and prospects
1
Versicherungswissenschaft in Hannover : Hannoveraner Reihe
1
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ECONIS (ZBW)
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Opportunity identification and exploitation : a case study of three Swiss-based software companies
Urwyler, Matthäus
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003320370
Saved in:
2
Organizational portfolio analysis : focusing on risk inside the corporation
Donaldson, Lex
;
Charlier, Steven D.
;
Qiu, Jane X. J.
- In:
Long range planning : LRP ; international journal of …
45
(
2012
)
4
,
pp. 235-257
Persistent link: https://www.econbiz.de/10009576961
Saved in:
3
Corporate portfolio management : appraising four decades of Academic Research
Nippa, Michael
;
Pidun, Ulrich
;
Rubner, Harald
- In:
Academy of Management perspectives : AMP
25
(
2011
)
4
,
pp. 50-66
Persistent link: https://www.econbiz.de/10009489665
Saved in:
4
Solution Selling im B2C-Bereich : ein konzeptioneller Ansatz zur Typologisierung von Solutions
Ahlert, Dieter
;
Kawohl, Julian
;
Kes, Isabelle
; …
- In:
Marketing von Solutions : innovative Ansätze und Best …
,
(pp. 31-60)
.
2010
Persistent link: https://www.econbiz.de/10008732092
Saved in:
5
Kontrainduktion und Innovation : Plädoyer für Feyerabend im Marketing
Dubiel, Jörg
;
Ruhland, Johannes M.
- In:
Marketing : ZFP ; journal of research and management
32
(
2010
)
4
,
pp. 259-270
Persistent link: https://www.econbiz.de/10008772678
Saved in:
6
Do all SMEs practise same kind of marketing?
Reijonen, Helen
- In:
Journal of small business and enterprise development
17
(
2010
)
2
,
pp. 279-293
Persistent link: https://www.econbiz.de/10003991920
Saved in:
7
The desired level of market orientation and business unit performance
Song, Michael
;
Parry, Mark E.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
2
,
pp. 144-160
Persistent link: https://www.econbiz.de/10003851345
Saved in:
8
The PIMS project : vision, achievements,and scope of the data
Farris, Paul W.
;
Farley, John U.
- In:
The profit impact of marketing strategy project : …
,
(pp. 6-27)
.
2009
Persistent link: https://www.econbiz.de/10003927203
Saved in:
9
Hilti AG : "strategic exploitation of new business fields"
Huppmann, Winfried J.
;
Breuer, Thomas
- In:
Innovation management for technical products : …
,
(pp. 220-232)
.
2009
Persistent link: https://www.econbiz.de/10003809110
Saved in:
10
Changing the channel : 12 easy ways to make millions for your business
Masterson, Michael
;
Tribby, MaryEllen
-
2009
Persistent link: https://www.econbiz.de/10003734218
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