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~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of business-to-business marketing"
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Marketingmanagement
Erfolgsfaktor
86
Success factor
86
Business start-up
23
Unternehmensgründung
23
Entrepreneurship
21
Entrepreneurship approach
21
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18
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Babin, Barry J.
1
Baumgarth, Carsten
1
Biemans, Wim
1
Coleman, Linda Jane
1
Durmusoglu, Serdar S.
1
Fraenkel, Stefan
1
Gerged, Ali Meftah
1
Goad, Emily A.
1
Guo, Chiquan
1
Haftor, Darek M.
1
Hao, Andy W.
1
Hirunyawipada, Tanawat
1
Itani, Omar S.
1
Jaramillo, Fernando
1
Jin, Jason Lu
1
Kalaignanam, K.
1
Keszey, Tamara
1
Khan, Huda
1
Kushwaha, T.
1
Lee, Choong-Ki
1
Lee, Seung-kon
1
Lee, Yong-ki
1
Li, Caroline Bingxin
1
Luther, Raminder K.
1
Makrides, Anna
1
McNally, Regina C.
1
Merrilees, Bill
1
Miao, C. Fred
1
Pashkevich, Natallia
1
Saran, Anshu
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Tarba, Shlomo Yedidia
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Urde, Mats
1
Varadarajan, Poondi Rajan
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Wang, Guangping
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Wang, Liwen
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Wang, Yong J.
1
Wu, Pei-ling
1
Yin, Eden
1
Zahoor, Nadia
1
Zhou, Kevin Zheng
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Journal of business research : JBR
Journal of business-to-business marketing
SpringerLink / Bücher
21
Europäische Hochschulschriften / 5
10
Springer Reference Wirtschaft
9
Gabler Edition Wissenschaft
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
Journal of strategic marketing
7
European journal of marketing : EJM
5
Hamburger Schriften zur Marketingforschung
5
Springer eBook Collection / Business and Economics
5
Betriebswirtschaftliche Abhandlungen
4
International journal of innovation management
4
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
3
Marketing : ZFP ; journal of research and management
3
Springer eBook Collection
3
Springer eBook Collection / Springer Reference DE
3
The journal of business & industrial marketing
3
The journal of product & brand management
3
essentials
3
... für Dummies
2
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Beiträge zur empirischen Marketing- und Vertriebsforschung
2
Berichte aus der Betriebswirtschaft
2
Creating success
2
Die neue Macht des Marketing : wie Sie Ihr Unternehmen mit Emotion, Innovation und Präzision profilieren
2
Erfolgsfaktoren des Mobile Marketing : [Strategien, Konzepte und Instrumente]
2
Gabler-Edition Wissenschaft
2
Harvard business review : HBR
2
Innovative Konzepte für das Marketing von Agrarprodukten und Nahrungsmitteln
2
International small business journal : researching entrepreneurship
2
Journal of advertising research
2
Journal of marketing communications
2
Lernen leichter gemacht
2
Linde international
2
Management for Professionals
2
Market orientation : transforming food and agribusiness around the customer
2
Neue betriebswirtschaftliche Forschung : Nbf
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ECONIS (ZBW)
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1
The efficacy of market sensing and family-controlled board in the new product development performance of family firms in emerging market
Khan, Huda
;
Zahoor, Nadia
;
Gerged, Ali Meftah
;
Tarba, …
- In:
Journal of business research : JBR
141
(
2022
),
pp. 673-684
Persistent link: https://www.econbiz.de/10013168078
Saved in:
2
Does customer participation hurt new product development performance? : customer role, product newness, and conflict
Wang, Liwen
;
Jin, Jason Lu
;
Zhou, Kevin Zheng
;
Li, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 246-259
Persistent link: https://www.econbiz.de/10012238058
Saved in:
3
Building customer relationships while achieving sales performance results : is listening the holy grail of sales?
Itani, Omar S.
;
Goad, Emily A.
;
Jaramillo, Fernando
- In:
Journal of business research : JBR
102
(
2019
),
pp. 120-130
Persistent link: https://www.econbiz.de/10012103945
Saved in:
4
Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan
;
Wang, Yong J.
;
Hao, Andy W.
;
Saran, Anshu
- In:
Journal of business-to-business marketing
25
(
2018
)
1
,
pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
Saved in:
5
New product development process implementation in a business-to-business firm : the driving and moderating factors for improved program performance and time-to-market
Durmusoglu, Serdar S.
;
Hirunyawipada, Tanawat
;
McNally, …
- In:
Journal of business-to-business marketing
24
(
2017
)
1
,
pp. 35-56
Persistent link: https://www.econbiz.de/10011674246
Saved in:
6
Salesforce management factors for successful new product launch
Fraenkel, Stefan
;
Haftor, Darek M.
;
Pashkevich, Natallia
- In:
Journal of business research : JBR
69
(
2016
)
11
,
pp. 5053-5058
Persistent link: https://www.econbiz.de/10011589127
Saved in:
7
Sales-marketing encroachment effects on innovation
Keszey, Tamara
;
Biemans, Wim
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
Saved in:
8
Effects of sales force market orientation on creativity, innovation implementation, and sales performance
Wang, Guangping
;
Miao, C. Fred
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2374-2382
Persistent link: https://www.econbiz.de/10011389406
Saved in:
9
Hair-brained or great-hair business? : assessing alternative markets and product-service designs for successful startups by small-retail entrepreneurs
Coleman, Linda Jane
;
Wu, Pei-ling
;
Luther, Raminder K.
- In:
Journal of business research : JBR
67
(
2014
)
6
,
pp. 1136-1144
Persistent link: https://www.econbiz.de/10010365173
Saved in:
10
Brand orientation and market orientation : from alternatives to synergy
Urde, Mats
;
Baumgarth, Carsten
;
Merrilees, Bill
- In:
Journal of business research : JBR
66
(
2013
)
1
,
pp. 13-20
Persistent link: https://www.econbiz.de/10009720407
Saved in:
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